Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.
How do you talk to someone when they won’t listen to the facts? To rebuild trust, there are key principles that help us communicate more effectively when facts and emotions collide.
Companies should tout their charitable efforts and CSR commitments. We’ve learned a few things about how to talk about philanthropy and CSR so that it doesn’t sound like greenwashing.