COMMUNICATE
WITH CONFIDENCE
AT THE SPEED OF AI

Find the language that breaks through with any audience, using validated synthetic research from the leaders in Language Strategy®

CHORUS is a proprietary methodology that fuses our Language Strategy expertise and rigorous approach to market research with a state-of-the-art approach to building synthetic audiences. With CHORUS, you can find exactly the right language to help you win with any audience – including hard-to-reach targets like policy leaders or investment analysts.

The difference? Standard synthetic tools build audiences that look like your target. CHORUS builds audiences that respond like your target. That distinction drives everything.

Our approach reduces the risks associated with LLMs and attribute-based models by applying decades of real-world language research experience and tried-and-true research methodologies – validated in side-by-side testing against actual human research results.

WHAT YOU GET

High-fidelity audiences delivering results that have been validated against human studies.
Rigorous research in days, not weeks.
In-depth insights into what to say, what not to say, and why it matters.

The benefits of innovation

Speed

Achieve actionable feedback in days, not weeks, with synthetic audiences.

Value

Stretch every research dollar with scalable, cost-effective studies.

Access

Test messages with audiences that were previously inaccessible, unaffordable, or impractical.

Flexibility

Run multiple rounds of testing and iterate as your needs evolve.

Confidentiality

Explore sensitive concepts without risk of public exposure.

The standard of excellence

Rigor

Employ state-of-the-art sampling and analytics for robust, trustworthy results.

Credibility

Rely on proven methods grounded in decades of market research expertise and validated methodologies.

Comparability

Access normative data and real-world benchmarks for meaningful context.

Expertise

Leverage insights from industry leaders in audience and Language Strategy.

The CHORUS Suite

Access the right solution for the challenge

CHORUS
Solo

One-on-one, AI-simulated in-depth interviews
with tailored personas.

Best for: Early-stage exploration, hypothesis testing

CHORUS
Group

Small group discussions powered by AI to reveal
group dynamics and spontaneous interaction.

Best for: Uncovering consensus, disagreement,
and gathering rich qualitative feedback

CHORUS
Survey

Quantitative surveys with
a representative synthetic audience, using LLM + agent-based modeling (ABM), providing individual-level, quant-style data and normative benchmarks.

Best for: Structured and robust diagnostics of stimuli; benchmarking against category norms

CHORUS
HYBRID

Flexible integration of synthetic research methods with traditional research, tailored to amplify insights.

Best for: Boosting real-world sample sizes; asking follow-up questions, adding audiences or segments

CHORUS
COMMUNITY

An always-on, affordable way to build and engage with audiences that matter.

Best for: Ongoing, evolving conversations or core audiences
for which you want ready access

Custom-built audiences – designed for high-fidelity responses

Here are some of the audiences we can reach:
General
Health
Policy / Politics
Finance
Internal 
Gen pop
Patients
National policy leaders
High-net-worth investors
Employees/
associates
Opinion influencers focused on your category or issue
Healthcare professionals
Statewide policy leaders
Investment
analysts
Functional  stakeholders
Consumers or users of your product
Specialists
Community leaders
Plan sponsors
Employee prospects

How we build high-fidelity audiences

Why it works
Our approach is:
Grounded in emerging academic research on synthetic sampling
Validated in side-by-side testing against human samples

More than just an LLM. LLM personas simulate an individual
or a population using natural language processing.

CHORUS research samples are built from:

Custom-built attributes based on complex screening criteria like used in traditional research

Trained on maslansky data from decades of language-focused research with human respondents

Using agent-based modeling (ABM) to generate thousands of individual agents, each with a unique persona that reflects the variability of real-world samples.

Synthetic Research that is Anything but Superficial

By using many of the same approaches we do in real-world research, you get a deeper understanding of what works, what doesn’t, and why.

Go beyond the persona

LLMs excel at building personas that look and sound like your target audience. But they often fail to reflect 
how those audiences interpret nuanced differences in language and messaging. Our audiences are built
for purpose — trained with receptographic data to deliver accurate results where others can’t.

See richer, more nuanced insights

Instead of a single aggregated response, CHORUS provides the full range of reactions, helping us to separate an average response from an intensely polarizing response that averages out in the middle.

Compare with real-world benchmarks

Because we have validated our synthetic audiences against human responses across hundreds of messages and data points, we can use existing norms and benchmarks to evaluate your message’s effectiveness with meaningful context.

Get robust Language Strategy outputs

maslansky+partners applies its deep expertise in understanding how different audiences interpret and respond to language to deliver reports and recommendations that help you act with confidence. Say this. Don’t say this. Here’s why.

Choosing the right opportunities for synthetic research

Even with the rapid advances and capabilities of LLMs and agent-based modeling (ABM), traditional qualitative and quantitative research with real respondents remains the gold standard. When the decision is truly high stakes, the topic is brand new or highly nuanced, or the content is complex, we can work with you to craft an efficient and effective approach for conducting research to achieve your objectives.

CHORUS can serve as a powerful complement, or even a replacement, across a wide range of use cases:

Best for
SOLO
GROUP
SURVEY
HYBRID 
COMMUNITY
Early stage and explorative testing
Early stage and explorative testing
Early stage and explorative testing
Early stage and explorative testing
Early stage and explorative testing
Early stage and explorative testing
Early stage and explorative testing
Rapid turnaround
<5 days
1-2 wks
1-3 wks
1-3 wks 
ongoing

“IT’S NOT WHAT YOU SAY, IT’S WHAT THEY HEAR.”

ARE YOU READY TO KNOW WHAT YOUR AUDIENCE WILL THINK – BEFORE YOU TAKE IT PUBLIC?

CHORUS is built for moments that matter. Fast, credible, and strategic audience insights. Powered by AI. Guided by Language Strategy.

Contact us to learn more