The voice of your audience. Delivered at the speed of AI

Chorus delivers fast, credible insights when traditional qualitative research isn’t an option

Built for situations where time, access, or budget make focus groups or in-depth interviews impractical.

Chorus simulates conversations with hard-to-reach personas — like policy influencers — to provide rich feedback on messaging, taglines, narratives, and positioning. Powered by data-enriched AI agents trained on proprietary, public, and contextual signals, Chorus reveals deep insights into audience mindset, key resonance principles, and strategic recommendations — brought to life with quotes from synthetic respondents.


Get robust, strategic feedback at the speed 

of AI — with the insight of maslansky + partners.

What It Is

Chorus is a virtual qualitative research tool that simulates deep, strategic feedback from audiences that are traditionally expensive, slow, or difficult to engage. It offers the insight of a focus group — with none of the logistics. Using GPT-based audience simulations enriched with real-world data, Chorus allows you to test and refine messaging, taglines, positioning, and narratives with speed, precision, and credibility.

Who It’s For

Communicators

Professionals who need to craft effective messages for specific audiences

Marketers

Teams looking to optimize campaigns and messaging for maximum impact

Strategists

Decision-makers who need audience insights to inform their planning

Insight Teams

Researchers who need qualitative data when traditional methods aren’t feasible

What You Get

Each Chorus engagement delivers a strategic insight package including:

1

YOUR AUDIENCE CONTEXT

Understand audience beliefs, biases, and mental models. Where is there alignment? Where are the tensions?

2

GUIDING PRINCIPLES

The core messaging truths that resonate — backed by direct audience feedback and AI-generated verbatims.

3

STRATEGIC RECOMMENDATIONS

What to Say
Key language and themes that activate your message
What Not to Say
Language or frames that trigger skepticism, confusion, or backlash
Why it Matters
The strategic rationale behind each choice — grounded in audience psychology and communication dynamics

4

IN-DEPTH PERSONA PROFILES

Rich, human-feeling descriptions of each synthetic respondent

Example Persona: Legislative Staffer (DC)

Name: “Alicia”

Title: Senior Legislative Assistant, U.S. Senate

Age: 34

Background: Decade of Hill experience drafting legislation and managing stakeholder relationships. Policy-savvy, politically pragmatic, and protective 
of her boss’s reputation.

Mindset: Values effective, implementable policy; wary of corporate overreach; filters through “What will this look like on the front page?”

Message Receptivity: Responds to specific, bipartisan-viable messaging; rejects jargon and unproven claims.

Quote: “I don’t need a sales pitch — I need to know who this helps, how it works, and whether it survives scrutiny.”

Why It Matters

Chorus is how teams move smarter and faster — testing high-stakes messaging when traditional qual is out of reach. No scheduling. No recruiting. No waiting.

No Scheduling

Eliminate the delays of coordinating participant availability

No Recruiting

Skip the time-consuming process of finding qualified participants

No Waiting

Get strategic insights when you need them, not weeks later

When qual is out of reach, Chorus brings the conversation to you.

In strategic communication, timing is everything — but traditional qualitative research is slow, costly, and often impossible with hard-to-reach audiences. Chorus changes that.
Feature
Traditional Qual
Chorus
Time to Insights
Weeks to months
Hours to days
Cost
High ($10k-50k+)
Fraction of traditional
Audience Access
Limited by availability
Simulates any audience
Iteration Speed
Slow, requires new groups
Rapid, on-demand

Audience-simulated feedback. Human-quality insight

Chorus uses advanced GPT-based models trained on a blend of:

  • Proprietary maslansky + partners data and insight generated from over 20 years of language research
  • Public signals and language behavior
  • Strategic framing from past campaigns

Each audience segment is represented by synthetic personas that simulates the way real people evaluate and respond to messages. Responses are grounded in real-world language patterns, tested with pressure and nuance.

Key
Features

1

Audience-True Personas

Each GPT-driven respondent is designed to reflect a specific audience segment, grounded in Language Strategy data, first-party insights, and issue salience analysis. These personas talk, think, and push back like real policy influencers — because they’re informed by the same sources as real ones.

2

INTERACTIVE AND ITERATIVE

You’re not stuck with a single round of feedback. We can reengage synthetic audiences to ask follow-up questions, probe a surprising reaction, or test a revised message — all in near real time.

3

Flexible Use Cases

  • Tagline testing
  • Positioning refinement
  • Message optimization
  • Strategic scenario testing (e.g., reputational risk, regulatory pushback)
  • Narrative development

You’ll receive:

CONTEXT

A diagnostic of audience beliefs, values, and expectations

PRINCIPLES

What resonates and why‒anchored in quote-level insight

STRATEGIC RECOMMENDATIONS

Clear direction on message strategy, tone, and pitfalls

Persona Profiles Appendix

Get to know each synthetic respondent as a credible voice in the room

Sample Outputs

Sample output layout showing how audience feedback is presented alongside strategic insights and recommendations
Sample output layout showing how audience feedback is presented alongside strategic insights and recommendations

Ready to hear what your audience thinks ─ before you take it public?

Chorus is built for moments that matter: messaging under pressure, narrative development, and the rapid testing cycles you need to win.

Contact us to learn more