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The Smartest, Stupidest, + Savviest Messages of 2022

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or client — and offer up a “lay of the language.” Their insight helps make sense of business, life, and culture, and proves over and over again that It’s Not What You Say, It’s What They Hear™.

HearSay for 2022 ends with a bang, as we look at the smartest, savviest, + stupidest messages of 2022. Michael Maslansky and Lee Carter are joined by HearSay veterans Keith Yazmir and Ben Feller, sharing their takes on the top pop culture language moments of the year: from Tom Brady and Will Smith’s outbursts to Serena Williams’ retirement to Jennifer Aniston’s conversation around her IVF journey.  It’s a fun conversation about language and some of the moments we all remember from 2022, for better or worse — with important lessons we can learn from each of them.

Listen below or on your preferred streaming platform:


Lee Carter’s book, Persuasion

Michael Maslansky’s book, The Language of Trust

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For more language insights and to be in a loop on all of other fun stuff we’re doing, follow us on LinkedIn at maslansky + partners and join our mailing list at Join us next time on HearSay, because when it comes to truly effective communications, it’s not what you say, it’s what they hear.