Insights
Employee spotlight: In their own words
A Q&A with LJ Coady and Zephron Lester, two Associate Language Strategists who joined m+p on the very same day and who both recently celebrated their one-year anniversary.
INSIGHTS FROM
THE TEAM
Our take on the most, and least,
effective communication
Ever walked into a room where everyone disagrees with you—and had to stay calm, stay credible, and still get your point across? That’s Jessica Tarlov’s job every single day. As the lone liberal voice on Fox News’s The Five, she’s mastered something most communicators only talk about: how to argue without alienating, and disagree without disconnecting.
In this episode, Michael sits down with Jessica to unpack the strategy behind her new book, “I Disagree: Winning Arguments Without Losing Friends.” They dig into why data alone rarely changes minds, why “empathy before education” beats facts-first every time, and why staying calm under fire is its own kind of communication superpower. Whether you’re managing a boardroom debate or a Thanksgiving table blowup, Jessica’s playbook works. Because the goal was never to win the argument—it’s to open the door.
Insights
Our New President Reflects and Looks Forward
Keith Yazmir, a founding partner of maslansky + partners, is stepping into the role of president. It’s a natural evolution for someone who has helped shape the firm’s work, culture, and industry relationships for two decades. To mark this new chapter, we sat down with him for a chat about what first brought him here, what keeps him energized, and why the firm’s founding principle – “It’s not what you say, it’s what they hear” – matters today more than ever.
Our friends at Center for Climate and Energy Solutions (C2ES) released a new report, “Consumer Attitudes on Corporate Climate Action: Insights for Today’s Business Environment,” in partnership with m+p and Potential Energy Coalition. The report provides an in-depth analysis of public understanding of and expectations for corporate climate action. Results from the survey were shared in this piece from Trellis (formerly GreenBiz).
Thanks to Fierce Pharma for their coverage of our leadership growth and expansion in the pharma/healthcare space. Above all, these moves reflect our commitment to doing exceptional work for our clients, every single time.
We have some exciting leadership news to share. We’ve made a series of moves that reflect where we see some of the biggest opportunities ahead: deepening our expertise in healthcare and life sciences, accelerating our synthetic research capabilities through CHORUS, and doubling down on the thing that’s always mattered most — doing exceptional work for our clients, every single time.
Your audience doesn’t respond to what your AI does, but what your words tell them it does. If your language and your tech are sending mixed signals, you’re not just confusing people; you’re losing them.
Insights
Do hyperscalers understand the severity of the data center challenge? They better figure it out. Fast.
For years, hyperscalers built data centers confidently and quietly, assuming it was infrastructure and communities would understand and value the jobs and tax revenue. Not any more. That assumption has collapsed, as data centers became targets and opposition hardened from local resistance into electoral momentum and political liability. According to Michael Maslansky in this provocative piece, this moment is a perfect storm of three converging challenges: Anxiety over AI in the midst of an affordability crisis in the larger context of an age of rage, where mistrust of companies has never been greater. The stakes have never been higher for these companies, and Michael offers a three-step path forward for them to meet the moment.