Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.

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People often want to focus on communicating their intent. These messages feel good. They often don’t work. If you want the right words to drive behavior change, leave your motives behind and make the message about the audience.

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Whether you’re looking to improve reputation, navigate a crisis, or differentiate a product, keep in mind these tenets in your message development. 

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Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.

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We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.

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For over a decade, we have regularly asked a simple question: Which is more important to customers? Financial security or financial freedom?

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When using the term “LatinX” in your business communications, here are three important considerations to keep in mind.

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As we enter the second autumn of the Covid-19 pandemic, governments continue to seek ways to encourage people to follow protective measures. And while debates rage around the justification – and legality – of government-imposed mandates, the idea of some sort of vaccine passport seems to have caught on in many parts of the world.

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Your sustainability efforts are having a big impact on the planet — but they haven’t made as big of impact on your reputation. Now what?

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