Sometimes the only difference between you and your competition is language. But how do you create the unique language that’ll change the game for you and help you win in the marketplace?

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Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.

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You’ve set ambitious, thoughtful goals for how your company is going to take care of its people, its communities, and its natural resources! Here are 6 practical, profitable, and people-centric ways to implement responsible business programs.

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Our Language Moments Video of 2023 is finally here. These are the moments from 2023 that shape the way we view companies, politics, the world – and each other.

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Senior Director Madeleine Neider emphasizes the importance of effective communication in healthcare, highlighting the need for patients to use language that resonates with both them and their doctors to ensure clear and efficient dialogue.

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The biggest problem with ESG is how it’s framed. By changing the language of ESG, companies can move forward with confidence – and with the support of many of even the most skeptical Americans.

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Our proprietary, online message testing platform—Persuasive Strength™—allows us to measure your message’s persuasion power through an academically validated scale grounded in behavioral science.

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When you shift your language to focus on your audience, you can revolutionize perceptions. Here are a few ways to help reframe old narratives and shape new ones, to better connect with your audience. 

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The one who frames the debate, wins the debate. And, right now there is only one candidate who is framing the debate in terms that matter most to voters.

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