Selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.

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At m+p, we view message testing as both a science and an art. Read more about our unique approach—and how it results in the most optimized, effective messages for our clients.

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Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.

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If companies want to be inclusive, they need language that is inclusive. Today’s DEI is confusing and ineffective, at best, and polarizing and antagonizing, at worst. Check out this piece by CEO Michael Maslansky as he shares some key tips for changing your diversity language to be more successful with your programs.

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The pharmaceutical industry has had its ups and downs over the past few years, with moments of great success and moments of real challenge. Based on years of experience, we’re sharing some of the key steps pharma companies can take to shift perceptions and begin to rebuild trust. 

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Check out this insightful piece from Senior Vice President for more on how maslansky + partner’s “4 Ps” can transform everyday communications into the secret weapon of customer service, with some fantastic before-and-after examples of how to do customer comms right.

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Check out VP Maria Boos’s quick, sharp review of AT&T’s crisis response messaging after the service outage: what they did right, and where they went wrong by not focusing on four classic crisis communications principles.

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Sometimes the only difference between you and your competition is language. But how do you create the unique language that’ll change the game for you and help you win in the marketplace?

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Lee Carter has captured the mood of the country as it relates to Taylor & Travis in a compelling new piece, “The Taylor Swift Effect.” Read how America’s newest high-profile romance just might be reflecting the worst of American politics.

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