The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a “lay of the language.” Their insight helps make sense of business, life, and culture, and proves over and over again that It’s Not What You Say, It’s What They Hear.
Catch up on all of HearSay episodes here:
Walking the Walk on Responsible Business with Daggerwing
Daggerwing Group joins Maslansky + Partners on this special episode of HearSay. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message.
Continue Reading ➔ Walking the Walk on Responsible Business with Daggerwing
HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry.
Continue Reading ➔ HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
Fear, Trust, and AI
How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.
Authenticity is in the Eye of the Beholder
In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.
Continue Reading ➔ Authenticity is in the Eye of the Beholder
The S in ESG
In this episode of HearSay, Michael Maslansky, Lee Carter, and guest Will Howard cover new research on the language of ESG and how companies can find a path forward that serves stakeholders and customers on both sides of the political aisle.
An Intellectually Honest Approach to Insights with Ori Ben Yishai
In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectually honest approach to insights and how to use what you learn to build language strategy that drives results.
Continue Reading ➔ An Intellectually Honest Approach to Insights with Ori Ben Yishai
Lazy, Legal, and the Default Language: Flipping the Mindset on Customer Communications
In this episode of HearSay, Senior Vice President Maria Boos shares her insights on the impact of customer communications, why so many companies struggle to get them right, and how to make them work for you, not against you.
Crisis Fatigue and Climate Change: Is it Time to change the Language?
In this latest episode of HearSay, Will Howard and Director of Ad Net Zero John Osborn share their insights on the message fatigue surrounding climate change, creating credibility, and choosing the right words to drive change. Whether you discuss climate change in your personal life or about sustainability topics in your company, there’s something in it for you.
Continue Reading ➔ Crisis Fatigue and Climate Change: Is it Time to change the Language?
Communicating Through Common Ground with Bob Rowe, CEO of Northwestern Energy
In this episode, guest Bob Rowe from Northwestern Energy shares his approach to creating common ground with your audience—so you can build trust, improve relationships, and reinforce reputation.
Continue Reading ➔ Communicating Through Common Ground with Bob Rowe, CEO of Northwestern Energy
The Language of Social Good
It’s not enough to do good nowadays. In a competitive environment, you need to find the right language to distinguish your organization from the rest. In this episode, guest Brian Crimmins, CEO of Changing Our World, shares his expertise on how nonprofits can reframe their language to cut through the noise.