In the HearSay podcast, our language experts from maslansky+partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a “lay of the language.” Their insight helps make sense of business, life, and culture, and proves over and over again that It’s Not What You Say, It’s What They Hear.
Catch up on all HearSay podcast episodes here:
Threading the needle on DEI: What companies can do now
With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in to this week’s episode to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape.
Continue reading ➔ Threading the needle on DEI: What companies can do now
The Tariffs are Coming: Should companies speak up or stay silent?
In this episode, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on tariffs, or is silence the smarter move?
Continue reading ➔ The Tariffs are Coming: Should companies speak up or stay silent?
The Super Bowl LIX Ads: Playing It Safe or Striking a Chord?
Dive into the latest episode of HearSay, where Michael Maslansky, Lee Carter, and Ben Feller serve up a no-holds-barred analysis of the Super Bowl ads—because if there’s one thing we love discussing more than touchdowns, it’s bold messaging!
Continue reading ➔ The Super Bowl LIX Ads: Playing It Safe or Striking a Chord?
From Populism to Purpose: Redefining your business narratives
Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen here!
Continue reading ➔ From Populism to Purpose: Redefining your business narratives
The Language Moments of 2024
In the season finale of HearSay, we discuss the language moments that defined politics, culture, and business in 2024 and what they might mean for 2025.
From Buzzwords to Meaning
In this episode of HearSay, Lee Carter, Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it’s important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success.
LIVE: Lessons from the 2024 Campaign Trail
This special live episode of HearSay will help you make sense of the election so you can thrive in these post-election days, with lessons from both sides that you can leverage for your own work.
Continue reading ➔ LIVE: Lessons from the 2024 Campaign Trail
Misinformation: How words shape perceptions
In this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of “bad facts” in messaging—a topic that is as timely as it is uncomfortable.
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Navigating Innovation: Selling the new in tech and beyond
In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape.
Continue reading ➔ Navigating Innovation: Selling the new in tech and beyond
The Price of Life: Shifting Perceptions of Pharmaceuticals
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry’s enduring reputation struggles and propose strategies for reshaping the industry’s narrative.
Continue reading ➔ The Price of Life: Shifting Perceptions of Pharmaceuticals
The Language of the Candidates
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
The Real Cost of Corporate Speak
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
Framing an Organization’s Mission with Theirworld
Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
Continue reading ➔ Framing an Organization’s Mission with Theirworld
The LVIII Superbowl Ads
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.
What Would You Have Said: Boeing
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.