WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
NEW STUDY:
THE FAIRNESS FACTOR
SHARPEN YOUR
CORPORATE NARRATIVE
Define or refine the story that drives all you do
WHEN YOU NEED THE RIGHT MESSAGE FOR YOUR EVENT…
WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
The Art & Science Behind Language that Works
What if your communication strategy was less about intuition and more about evidence? At maslansky + partners, our linguists treat language the way scientists treat any phenomenon: we look for patterns, form hypotheses, and test them rigorously. Two of our VPs, Kat Starcevic and Alannah Connolly, have collaborated on a new thought piece that breaks down the science behind the art of language—and how linguistic rigor shapes the way we approach language strategy in the real world. Because when you approach language as both an art and a science, something magical happens.
Insights
Reformulate or Hold the Line? How to Talk About Ingredients in the MAHA Era
If you work in food and beverage right now, you don’t need another explainer on the Make America Healthy Again (MAHA) movement. You’re living it.
A year or two ago, you might have called it fringe. Today, it’s shaping regulations, rattling supply chains, and driving what ends up in shoppers’ carts. Consumers are reading labels more closely than ever. Politicians on both the left and right are suddenly food reformers.
This isn’t just about what’s in your products. It’s about how you talk about what’s in your products. Because right now, one word on a package or in a CEO quote can mean a lawsuit, a boycott… or a breakthrough.
Here’s some practical guidance for how to talk about ingredients in this new era.