Navigating
Pharma Pricing
For pharma companies, the question is not
whether to react, but how. Here’s helpful
guidance for a constructive response.
WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
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WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
Pharma’s Reputation is on the Line—MAHA Moms are the Wake-Up Call
The “MAHA” (Make America Healthy Again) movement is no longer fringe—it’s mainstream. What started as a handful of so-called “anti-vaxxers” has exploded into a nationwide force that no healthcare communicator can afford to ignore. And it’s fundamentally reshaping how Americans think about health, wellness, and trust in medicine. If you’re in pharma communications, understanding the motivations, fears, and influence of the MAHA movement isn’t just important—it’s essential. Lee Carter shares four key steps for pharma companies to engage more productively with the MAHA movement and the public at large.
Insights
The Goldilocks Principle for Corporate Storytelling:
The world outside is on fire: executive orders flying, culture wars raging, and companies everywhere are feeling paralyzed by the fear of saying the wrong thing. Should you respond? Stay silent? Speak up and risk regulatory blowback? The stakes have never been higher. Lee Carter lays out the choices companies have today. And much like the classic fairy tale, you have three distinct paths today when it comes to communicating as a company—one is too extreme, one too timid, and, if you’re discerning, one that strikes the elusive balance: just right.