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LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
Do hyperscalers understand the severity of the data center challenge? They better figure it out. Fast.
For years, hyperscalers built data centers confidently and quietly, assuming it was infrastructure and communities would understand and value the jobs and tax revenue. Not any more. That assumption has collapsed, as data centers became targets and opposition hardened from local resistance into electoral momentum and political liability. According to Michael Maslansky in this provocative piece, this moment is a perfect storm of three converging challenges–and the stakes have never been higher for these companies. Michael offers a three-step path forward for them to meet the moment.
Insights
Michael Maslansky on Language, Trust, and Communicating in the Age of Rage
If you work in communications right now, you know how challenging it can be. What you may not fully appreciate is why it keeps getting harder—and what you can actually do about it. Our latest Insights piece features excerpts from a recent fireside chat for communicators in higher education, where Michael Maslansky talks about the state of public trust, the art and science of Language Strategy, and the surprisingly common mistakes that undermine even the most well-intentioned communicators.