You can have everything else right — a great strategy, the right idea, a strong brand or product, and the facts on your side —

BUT IF YOUR LANGUAGE DOESN’T

CONNECT WITH YOUR AUDIENCE

IT WON’T MATTER

WE MAKE IT

MATTER

Through Language Strategy, we find precisely the right words that can change behavior and move an audience into action.

We’ve worked with a range of companies from multi-national brands to start-ups.

Our Top Language Moments Of 2024

Language shapes the world we live in. The unique phrases, words, and soundbites that capture our attention… these are Language Moments that change the way we feel, the way we remember things, and the way we view the world. From “door plugs” to “demure”… from the “blue screen of death” to the “path of totality”… these are our Top Language Moments from 2024. Enjoy!

The Language Moments of the Election

… a compilation of the language that defined the candidates & shaped the outcome.

The 2024 U.S. presidential campaign had so many moments, from silly… to serious… to downright shocking. In this video compilation we identify the true language moments – those words and phrases that really shaped the election by how they made people listen, care, and act.