WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
NEW STUDY:
THE FAIRNESS FACTOR
SHARPEN YOUR
CORPORATE NARRATIVE
Define or refine the story that drives all you do
WHEN YOU NEED THE RIGHT MESSAGE FOR YOUR EVENT…
WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
Your Synthetic Audience Looks and Sounds Like Your Consumer. That Doesn’t Mean It Thinks Like One.
Digital twins and AI personas are everywhere. Maybe you’ve built a “typical” synthetic persona that sounds uncannily real when you ask it a question. But are the responses accurate? Michael Maslansky says probably not, based on our research. When it comes to testing your message, synthetic audiences are probably giving you false confidence. Find out why in this insightful piece.
Insights
The Art & Science Behind Language that Works
What if your communication strategy was less about intuition and more about evidence? At maslansky + partners, our linguists treat language the way scientists treat any phenomenon: we look for patterns, form hypotheses, and test them rigorously. Two of our VPs, Kat Starcevic and Alannah Connolly, have collaborated on a new thought piece that breaks down the science behind the art of language—and how linguistic rigor shapes the way we approach language strategy in the real world. Because when you approach language as both an art and a science, something magical happens.