WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
NEW STUDY:
THE FAIRNESS FACTOR
SHARPEN YOUR
CORPORATE NARRATIVE
Define or refine the story that drives all you do
WHEN YOU NEED THE RIGHT MESSAGE FOR YOUR EVENT…
WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
Reformulate or Hold the Line? How to Talk About Ingredients in the MAHA Era
If you work in food and beverage right now, you don’t need another explainer on the Make America Healthy Again (MAHA) movement. You’re living it.
A year or two ago, you might have called it fringe. Today, it’s shaping regulations, rattling supply chains, and driving what ends up in shoppers’ carts. Consumers are reading labels more closely than ever. Politicians on both the left and right are suddenly food reformers.
This isn’t just about what’s in your products. It’s about how you talk about what’s in your products. Because right now, one word on a package or in a CEO quote can mean a lawsuit, a boycott… or a breakthrough.
Here’s some practical guidance for how to talk about ingredients in this new era.
In the News
Lee Carter on Foxnews.com: The language of Trump’s State of the Union
From his opening line of the 2026 State of the Union, Donald Trump continued to understand something that confounds his opponents: that in today’s American politics, a good story beats everything else, including statistics. In this piece for Foxnews.com, Lee Carter reflects on the power of Trump’s storytelling… and the power play of his address.