WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
NEW STUDY:
THE FAIRNESS FACTOR
SHARPEN YOUR
CORPORATE NARRATIVE
Define or refine the story that drives all you do
WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
Insights
Michael Maslansky on Language, Trust, and Communicating in the Age of Rage
If you work in communications right now, you know how challenging it can be. What you may not fully appreciate is why it keeps getting harder—and what you can actually do about it. Our latest Insights piece features excerpts from a recent fireside chat for communicators in higher education, where Michael Maslansky talks about the state of public trust, the art and science of Language Strategy, and the surprisingly common mistakes that undermine even the most well-intentioned communicators.
Insights
Your Synthetic Audience Looks and Sounds Like Your Consumer. That Doesn’t Mean It Thinks Like One.
Digital twins and AI personas are everywhere. Maybe you’ve built a “typical” synthetic persona that sounds uncannily real when you ask it a question. But are the responses accurate? Michael Maslansky says probably not, based on our research. When it comes to testing your message, synthetic audiences are probably giving you false confidence. Find out why in this insightful piece.