WHAT IS LANGUAGE
STRATEGY®?
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy.
NEW STUDY:
THE FAIRNESS FACTOR
SHARPEN YOUR
CORPORATE NARRATIVE
Define or refine the story that drives all you do
WHEN YOU NEED THE RIGHT MESSAGE FOR YOUR EVENT…
WHEN YOU NEED
LANGUAGE STRATEGY
Through Language Strategy, maslansky+partners finds precisely the right words that can change behavior and move an audience to action when you need to…
maslansky+partners has worked with a range of companies, from multi-national brands to start-ups.
OUR LATEST INSIGHTS
In the News
Lee Carter on Foxnews.com: The language of Trump’s State of the Union
From his opening line of the 2026 State of the Union, Donald Trump continued to understand something that confounds his opponents: that in today’s American politics, a good story beats everything else, including statistics. In this piece for Foxnews.com, Lee Carter reflects on the power of Trump’s storytelling… and the power play of his address.
Hearsay
The Language of Super Bowl LX Ads: Messaging Winners & Losers
The Super Bowl isn’t just about football. In this annual episode, our partners break down the messaging behind the year’s most talked-about commercials. What made some ads resonate so powerfully? Why did others completely miss the mark despite massive budgets and star power?
Lee, Michael, Keith, Ben, and Katie analyze the themes, language choices, and strategies that separated the winners from the losers. Whether you’re a communicator, a business leader, or simply curious about why certain messages stick, this episode is a masterclass in the power of language done right… and a whole lot of fun!