We create language Strategies that solve
BUSINESS CHALLENGES
Saying something is easy. Being heard… in ways that are believed, truly resonate, and inspire action… that’s hard. And that’s how we help.
The compelling brand or product positioning that wins you customers
The credible message that overcomes controversy and strengthens your brand
The authentic story that earns your customers’ loyalty
The foundational insight
that shifts how your
audience behaves
We make sure your
communication has impact to drive your business forward.
Here’s how.
Research
Effective communication is difficult to define. People respond to language emotionally, not rationally. What your audience perceives is often very different from what you’re trying to say.
We uncover what matters most with pioneering research approaches based on behavioral science. We go beyond asking people what they think to measuring how they feel.
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Qualitative Research
In-person and Online
Instant Response
Robust language testing based on word-by-word emotional reactions to messages
Focus group
listening sessions
Get to the heart of how people feel with our unique brand of highly-skilled moderation
In-depth individual
interviews
Unearth deep-rooted beliefs and biases with a disarmingly conversational style
Social
listening
Dig deep to understand what’s being said about you
Quantitative Research
Message and Language Surveys
Find the messages and language to effectively and credibly frame or reframe public debates
Positioning Surveys
Use a purpose-built techniques to help you find – and articulate – a winning positioning
Corpus analysis
Find the winning tagline or image through linguistic coding and data analysis
Implicit testing
Identify the right language and images to impact the subconscious associations your audience makes with your brand
Strategy
Don’t just know your audience. Move them.
Fueled by research and informed by deep industry expertise and a unique fusion of disciplines—marketing, behavioral science, and linguistics—we deliver strategies and guidance about what to say, how to say it, and why it matters to your business.
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Positioning strategy
Tell your story in a clear, credible, and compelling way. Our approach delivers a compelling positioning optimized for your audience.
Messaging and
messaging architectures
Some messages work with your audience. Some feel good to the internal team. They are usually not the same. Every message we deliver is designed to resonate with your audience to help you achieve your goals.
Brand voice
Defining the attributes of your brand’s personality are just the start. We show you how to bring your brand voice to life – so it can flex and stretch while remaining authentically, distinctively, yours.
Language
Landscape Analysis
Identify messaging opportunities, language white space, and framing options that will help you win through an analysis of the media, social media, and competitive landscape.
Communication
Strategies
Map out the what, when, and how to connect your brand to your audiences—everything from customer journey mapping and social strategy to investor relations and internal communication strategies.
Activation
Identifying the language of your brand is critical. Equally important is driving consistency across your organization.
Even the best strategy only helps if it’s executed—and executed consistently. We help you drive alignment, adoption, and consistency throughout your organization and with your external partners, ensuring everyone is on the same page.
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Communication manuals, guidelines, workshops, and digital tools
Make the “how-to” clear and actionable
Verbal brand standards
Ensure your voice is clear and consistent
Executive presentations
Gain buy-in from the top
Sales training
Get your front line on board and in sync
Social media
playbooks
Reference for engaging effectively in social conversations
Customized
training
Support cultural change and teach practical skills—ranging from a single train-the-trainers session to a global effort with your teams around the world
Content
You often have just one shot to get the right words down on the page, up on the screen, or in the ear of your target audience.
As message specialists, speechwriters, and content strategists, we’re experts in crafting the right content. So, whether you need an immediate crisis response, compelling copy for a web launch or brand campaign, or insight-based thought leadership, we can be your partner for communications on any scale.
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A tagline
Make a memorable, lasting, authentic impression
Marketing collateral, website content, and sales presentations
Attract and persuade customers
Servicing communications and call center scripts
Enhance customer experience
Executive speeches, road shows, white papers, and Congressional testimony
Tailor your story to business and regulatory audiences
Employee communications
Support an engaged workforce
Crisis
communications
Move beyond an issue and shore up reputation
Press releases
and media
talking points
Influence intermediaries
Stakeholder communications, earnings calls, regulatory filings, and activist investor responses
Keep clear and compliant on business facts