What’s so hard about doing the right thing? In today’s environment, it’s often met with skepticism.  So how do you take an organization with a noble cause:  like educating the world’s youth and ending the global education crisis and get people to both care and act about it? In this episode, Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.