The Super Bowl LIX Ads: Playing It Safe or Striking a Chord?
maslansky + partners
The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table—along with a colleague or client—and offer up a “lay of the language.” Their insight helps make sense of business, life, and culture, and proves over and over again that It’s Not What You Say, It’s What They Hear™.
Dive into the latest episode of HearSay, where Michael Maslansky, Lee Carter, and Ben Feller serve up a no-holds-barred analysis of the Super Bowl ads—because if there’s one thing we love discussing more than touchdowns, it’s bold messaging!
Did brands play it too safe, or did they hit that sweet spot of emotional resonance we’re all craving—(even if the game itself was lacking)? The crew takes a critical look at the pharma industry’s ads, dissecting Pfizer’s heartfelt strategy and questioning the audacity of the Hims & Hers ad that boldly capitalizes on our skepticism about Big Pharma.
From themes of patriotism and diversity to an oddly low focus on actual products, this episode is packed with sharp insights into how powerful messaging can shatter or strengthen a brand’s image in today’s fast-moving landscape. Tune in for spirited debates that might just change how you think about the ads we all saw!
Listen below or on your preferred streaming platform:
LINKS TO VISIT
Michael Maslansky, The Language of Trust
Lee Carter, Persuasion
