Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.
INSIGHTS FROM
THE TEAM
Our take on the most, and least,
effective communication
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.
For over a decade, we have regularly asked a simple question: Which is more important to customers? Financial security or financial freedom?
When using the term “LatinX” in your business communications, here are three important considerations to keep in mind.
As we enter the second autumn of the Covid-19 pandemic, governments continue to seek ways to encourage people to follow protective measures. And while debates rage around the justification – and legality – of government-imposed mandates, the idea of some sort of vaccine passport seems to have caught on in many parts of the world.
Your sustainability efforts are having a big impact on the planet — but they haven’t made as big of impact on your reputation. Now what?
Some of the most satisfying language work I’ve done, however, has been pro-bono on behalf of small, local nonprofits working to support worthy causes. In my time here, our team’s Good Words initiative has embarked on projects that include.…
Health is so personal, and talking about illness with a group of strangers isn’t an easy thing for everyone to do. But often, we at m+p get the opportunity to listen to these very personal stories and pass them directly onto the companies creating life-saving medicines. It’s incredibly meaningful in and of itself. And sometimes we get the honor of sharing that work even more broadly than with just our immediate client.