CORE VISUAL AID (CVA) TESTING + OPTIMIZATION WITH

VIRTUAL REP

Your visual aid can make the difference in a doctor’s decision to prescribe.
Is yours driving the results you want? Virtual Rep can help.

Finally…

… an easier, better way for pharma companies to test and optimize their sales aids.

UNEARTHING INSIGHTS THAT WEREN’T POSSIBLE WITH TRADITIONAL TESTING

We’ve learned a lot over our years of partnering with pharma companies to solve their messaging and language challenges. One thing that’s stood out: companies need a better way to test their sales aids (white papers, IVAs, CVAs, etc.). The traditional way is tedious, exhausting, and not as objective as it could be. But no one’s come up with a better way to do it.

Until now.

Pattern

VIRTUAL REP

is a powerful new approach we developed to help you evaluate and optimize your sales aids more efficiently and more effectively. It goes beyond traditional testing to provide you with a clear, intelligent read on the impact potential of your sales aid—and ultimately, to drive more prescriptions.

PUT AN END TO ENDLESS INTERVIEWS

Get closer to how healthcare providers will actually respond through quantitative testing.

Quantify how effective your visual aid is

Qualitative research can only ask about intent to prescribe. Our approach gets beneath the surface, for a more accurate assessment of prescribing intent.

PINPOINT PRECISELY WHERE AND HOW YOUR CVA CAN BE STRENGHTENED

We provide a clear, actionable, intelligent read on the market so you can overcome anecdotal evidence and move forward with confidence.
Background pattern

VIRTUAL REP

provides you with “more”—without
costing you more:
1

MORE REALISTIC TESTING

We create video stimuli in house to replicate how a sales rep would present your sales aid and in turn, achieve better HCP engagement, honest feedback, and higher-quality responses.
2

MORE ACCURATE TESTING

We use larger sample sizes, a validated measurement framework (Persuasive Strength™), robust benchmarks, and verbatim-annotated heat map diagnostics to provide you with a precise assessment of page-by-page strengths and weaknesses, including the evaluation of copy/visual alternatives.
3

MORE ACTIONABLE TESTING

We draw on our expertise in Language Strategy® to drill down to the specifics: what to say, how to show it, what not to say, and the why behind it all, so you can understand exactly where and how to strengthen your sales aid.

Virtual Rep takes a lot off your plate.

We handle it all, from writing the script, to producing your video stimuli, and ultimately, giving you optimized written content and strategy you can use, along with a scorecard with benchmarks to tell you what’s working… and what’s not.

Contact us—and let’s talk about how Virtual Rep can change the game for you.
Contact us