COMMUNICATE
WITH CONFIDENCE
AT THE SPEED OF AI

Find the language that breaks through with any audience, using validated synthetic research from the leaders in Language Strategy®

CHORUS is a proprietary methodology that fuses our Language Strategy expertise and rigorous approach to market research with a state-of-the-art approach to building synthetic audiences. With CHORUS, you can find exactly the right language to help you win with any audience – including hard-to-reach audiences like policy leaders, investment analysts, or rare-disease patients.

The difference? Standard synthetic tools build audiences that look like your target. CHORUS builds audiences that respond like your target. That distinction drives everything.


Our approach reduces the risks associated with LLMs by using decades of real-world experience and tried-and-true, language-focused research methodologies—validated in side-by-side testing against human samples.

WHAT YOU GET

High-fidelity audiences delivering results that have been validated against human studies.
Rigorous research in days, not weeks.
In-depth insights into what to say, what not to say, and why it matters.

The benefits of innovation

Speed

Achieve actionable feedback in days, not weeks, with synthetic audiences.

Value

Stretch every research dollar with scalable, cost-effective studies.

Access

Test messages with audiences that were previously inaccessible, unaffordable, or impractical.

Flexibility

Run multiple rounds of testing and iterate as your needs evolve.

Confidentiality

Explore sensitive concepts without risk of public exposure.

The standard of excellence

Rigor

Get validated results in hundreds of side-by-side tests with human samples.

Credibility

Rely on proven methods grounded in decades of market research expertise and validated messaging, language, and creative testing methodologies.

Comparability

Access normative data and real-world benchmarks for meaningful context.

Expertise

Leverage insights from industry leaders in audience understanding and Language Strategy.

The CHORUS Methodology:
Built Around “Receptographics”

Here’s what makes CHORUS fundamentally different from other synthetic research tools – and why it matters.

Standard synthetic platforms are built on attribute-based models. They describe audiences using demographics, psychographics, personality traits, interests, and behaviors. The result is a realistic, believable audience profile. The problem: those models are built to describe people. They capture who the audience is. They don’t reliably predict how that audience will respond to specific language, claims, or messaging.


That gap – between audience realism and response accuracy – is where most synthetic research falls apart. Our research-on-research shows that standard LLMs and standard synthetic audiences have only 30–50% overall accuracy in predicting audience response to language and messaging. They don’t capture the distinct decision-making patterns that sophisticated or nuanced audiences have​, and they have a high miss rate even on detecting winners.​

CHORUS is built differently. It’s built around receptographics.

Receptographics (n.): Just as demographics define who an audience is, and psychographics define what it believes, receptographics define how that audience receives, interprets, and responds to the information cues embedded in every message.

We don’t just train our synthetic audiences to look like your audience. We train them to respond like your audience, with calibrated, validated sensitivity to the specific language cues that drive resonance, skepticism, or outright dismissal.

The result: 80–100% accuracy in predicting actual audience response, validated across 50+ test/control studies and hundreds of data points compared to real human research.

Custom-built audiences – designed for high-fidelity responses

Here are some of the audiences we can reach:
Consumers
& Patients
Healthcare Professionals
Financial Services Stakeholders
Public Affairs &
Policy Stakeholders
Corporate Stakeholders 
General population
Primary care
physicians (PCPs)
Financial advisors
National policy leaders
Institutional investors & analysts
Generational cohorts
Specialists
High-net-worth investors
State policy leaders
Employees / Associates / Recruits
Category consumers / users
Nurse practitioners /
physician assistants
(NPs/PAs)
Mass affluent
investors
Advocacy stakeholders
Executive leadership
Patients
Payers
Women investors
Opinion influencers
Sales
/
field teams
Caregivers
Pharmacists
Plan sponsors /
benefits decision-makers
Media /

public-facing
voices
Functional stakeholders

How we build high-fidelity audiences

Why it works
Our approach is:
Grounded in emerging academic research on synthetic sampling
Validated in side-by-side testing against human samples

CHORUS audiences are not built by uploading more data and letting an LLM interpret it. More data without the right filters doesn’t increase accuracy; it often increases the risk of hallucination and reduces control over what matters most.

Instead, every CHORUS audience is developed by filtering inputs through our receptographic framework: the specific dimensions, evaluation principles, skepticism triggers, and high-impact language elements that have proven predictive of real message performance across decades of research. We know which lenses matter. We apply them deliberately. And we validate the result.

Synthetic Research that is Anything but Superficial

By using many of the same approaches we use in real-world research, you get a deeper understanding of what works, what doesn’t, and why.

Go beyond the persona

CHORUS audiences don’t just look like your targeted personas, they respond like them. Our audiences are purpose-built and trained with receptographic data to deliver accurate results where others can’t.​

Compare with real-world benchmarks

Because we have validated our synthetic audiences against human responses across hundreds of messages and data points, we can use existing norms and benchmarks to evaluate your message’s effectiveness
with meaningful context.

Get robust Language Strategy outputs

We apply our deep expertise
in understanding how different audiences interpret
and respond to language to deliver insights and recommendations that help you act with confidence: Say this. Don’t say this. Here’s why.

Choosing the Right Approach:
CHORUS vs. Traditional Research

Even with the rapid advances in AI capabilities, traditional qualitative and quantitative research with human respondents remains the gold standard. When the decision is truly high-stakes, the topic is brand new or highly nuanced, or the content is complex, traditional research may be the right call, or the right complement.

CHORUS can serve as a powerful complement to traditional research, or a highly effective replacement, across a wide range of situations. Here’s how to think about it:

Dimension
CHORUS Synthetic Research
Traditional Human Research
Speed
Results in days
Results in weeks
Cost efficiency
Scalable and cost-efficient across
audiences and iterations
Higher cost, especially as scope
and rounds expand
Audience access
Reach niche, hard-to-recruit, or sensitive audiences quickly
Often limited by recruiting feasibility, incidence, and cost
Confidentiality
Test sensitive concepts with no exposure risk
Greater risk of leakage or public exposure
Iteration
Run multiple rounds rapidly as needs evolve
Each round adds time, cost,
and operational complexity
Direct human measurement
Modeled response calibrated for prediction, not direct human observation (80-100% accuracy)
Gold standard – Direct measurement
of human attitudes and reactions
Best fit
Message evaluation, refinement, prioritization, follow-up to primary research, and fast-turn optimization
Foundational discovery, highly novel or complex topics, and high-stakes decisions requiring direct human validation

CHORUS Engagement Options

CHORUS (SOLO)

Flexible, standalone CHORUS engagements designed to answer a specific business or research need—ranging from quick-turn message checks to more complex custom Language Strategies.

Best for: One-time projects

CHORUS HYBRID

Flexible integration of CHORUS synthetic research with traditional research, tailored to amplify insights.
Best for: Boosting real-world sample sizes; adding hard-to-get audiences or segments; asking follow-up questions to existing research

CHORUS COMMUNITY

An always-on, affordable way to build and engage with audiences that matter. 

Best for: Ongoing, evolving conversations or tracking studies; ready and repeatable access to desired audiences

“IT’S NOT WHAT YOU SAY, IT’S WHAT THEY HEAR.”

ARE YOU READY TO KNOW WHAT YOUR AUDIENCE WILL THINK – BEFORE YOU TAKE IT PUBLIC?

CHORUS is built for moments that matter. Fast, credible, and strategic audience insights. Powered by AI. Guided by Language Strategy.

Contact us to learn more