SHARPEN YOUR
CORPORATE
NARRATIVE

Define or refine the story that drives all you do

Winning in business requires exactly the right language to show who you are, what you do, how you’re different, and why it matters. That’s the narrative you need to find. That’s what we do.

Your narrative is what you want audiences to know and remember the most.

It better be clear. Concise. 
And compelling.

Ultimately, a corporate narrative is about the choices you make, filtering out all the important things you could say to focus on the ones that truly matter. It’s not just about messaging. It’s about winning. Get it wrong and others will define you. Get it right and you will deliver the right story to your customers, unify your employees, and feel confident your language is rooted in the research of what works.

WHY CHOOSE US?

maslansky + partners is the go-to firm for corporate narratives because we combine strategy and writing with a research expertise that uncovers the essential perspective you need – the one of your audiences. It’s your narrative, but it’s not what you say that matters, it’s what they hear. That’s why we apply the discipline we created: Language Strategy®, the ability to find the exact words to ensure audiences will listen, care, and act. Your corporate narrative is too important to wonder if you have it right. Be sure of it.

WHAT YOU CAN EXPECT:

We will capture your essential story, starting with a foundation built on:

Distinctiveness
Authenticity
Plainspokenness
Accuracy

A winning narrative demands more than that, so we will also:

Reflect the relationship you have with customers
Show the personality of what it’s like to work for you
Provide the thread connecting every part of your company in one cohesive story

THE RESULT WILL NOT JUST STRENGTHEN YOUR MESSAGING, BUT PROVIDE POWER FOR BETTER:

Profits
Partnerships
Reputation
Morale
Consistency
Efficiency

WE WILL TAILOR YOUR NARRATIVE TO ENSURE THAT IT:

Appeals to your audiences

That could be customers, investors, policymakers, voters, employees, recruits, medical professionals, partners, and more.

Fits your format

From a messaging architecture to a tagline, from “About Us” language to an elevator pitch, from a sentence to a page, we deliver a narrative the way that you need it.

Measures UP

Before launch, we can test your narrative to ensure it emotionally connects with and persuades people. After launch, we can test how it changes behavior over time.

Comes to life

We can guide your rollout, train your teams, develop content, or test your ads to ensure that your narrative and your visual concepts work together powerfully.

“WE ALREADY HAVE A BRAND NARRATIVE – IS THIS REALLY DIFFERENT?”

Yes, and the distinction is important. A brand story typically speaks to customers, but a corporate narrative is bigger than any particular product you make. It needs to connect all you do, driving a distinctive, cohesive story to all your audiences. It’s not just what you make. It’s why you matter.

 

Shaping narratives: SOME OF THE COMPANIES AND ORGANIZATIONS WE’VE HELPED

Let’s find your winning corporate narrative

That’s how you win. Let’s get started.

Every company has a story. The most successful ones spend every day sure they’re telling the right one. By discovering and delivering exactly how audiences need to hear your most essential story, we can ensure you will be competing with a narrative of compelling clarity.

Contact us to learn more