There have been 3 moments in recent history that have changed the way we view the world: September 11th, the financial crisis of 2007-2009, and now. Between the COVID-19 pandemic and the events leading up to and following the murder of George Floyd, all of us have experienced foundational shifts in how we work, live, and interact. In times of extreme change, how we hear and interpret messages shifts.
This is one of those moments where everything changed. And so, we need to change how our communications meet the moment in 5 key areas.
