What we do
Our firm is guided by the simple idea that it’s not what you SAY that matters, it’s what they HEAR™.
We use research and linguistic expertise to advise our clients on what to say, what not to say, and why it matters.
We passionately believe that for PR, marketing, and advocacy efforts to be successful, they must have the right words, phrases, and framing.
We’re a small company that makes a big impact on how companies communicate — from Fortune 500 companies and trade associations to non-profits and public policy groups around the country and the world.
We’re always moving forward
We’re here to grow, both as people and as a business, and appreciate that our ability to do each drives the other.
We’re comfortably uncomfortable with the status quo and seek to improve upon our best.
We approach a rapidly changing world with agility and creative solutions.
We argue like we’re right and listen like we’re wrong
We challenge accepted wisdom and are courageously candid with our clients, our colleagues, and ourselves.
We’re instinctively curious and listen with radical empathy to understand and learn.
We embrace openness and welcome the gift of feedback.
Together, we’re unstoppable
We’re at our best when we serve our colleagues, our clients, and our communities in ways that truly matter.
We honor our differences, celebrate what unites us, and assume good intent.
We believe in each other and love to laugh with one another.
And we always, always find a way.
A team that represents diversity of race, gender, ethnicity, sexual orientation, and thought across all levels and functions.
A culture of curiosity and tolerance that embraces difference and constructively engages on challenging topics.
A shared experience that supports personal growth and makes a positive impact.