There were a lot of takeaways from the DNC. We were listening for the key Language Moments—unique phrases, interesting words, and strategic messaging that stood out, defined the convention and the candidates, and just might end up shaping election outcomes. These are the Top Language Moments of the DNC.
Democrats had a big challenge for this year’s DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.
Do investors care about climate? Do they expect companies to act on it—and do they see it as an investment opportunity? Find answers from our research, in this thought-provoking piece from Michael Maslanksy and Will Howard, published on Harvard Business Review.org.
Language moments shape the year – those unique phrases and words, enduring quotes, and topics of conversation that suddenly seem to appear everywhere. They capture our imagination and change the way we think or talk about a person, issue, or event – and maybe even define how we remember them.
In economics and politics, using the right words is important. Financial Times spotlighted Michael Maslansky and our research on ESG investing, in this insightful piece about the power of words.
Language. It’s how the world is run — and how business is done. No matter who you are, where you are, or what business you’re in, words matter.
Selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
As a term, “Asian American” has it’s roots in politics. Activists and academics trace its origins back to 1968 and University of California, Berkeley students Yuji Ichioka and Emma Gee, who “founded the Asian American Political Alliance as way to unite Japanese, Chinese and Filipino American students on campus.” Today, it’s an identifier that encompasses nearly 21 million Americans who trace their roots to more than 20 countries in East, Southeast, and Southern Asia, each carrying their own unique histories, cultures, languages and traditions.
There is no doubt this was a challenging year that brought some distinct language into focus. As a result of the pandemic, we learned a whole new lexicon. But it was so much more than that. From the tragic murder of George Floyd and the outpouring of support for the Black Lives Matter Movement to an election cycle we will never forget, language has shaped our experience this year more than any other in recent memory.
