Over the past three months, the COVID-19 pandemic—and, more recently, racial injustice and police brutality—have been at the forefront of public discourse.
When developing communication intended to achieve a specific business objective, it is essential to understand how to bring it to life in ways that truly resonate, that connect and that move your target audience to action.
m+p has numerous approaches to delivering the research-driven language strategies you expect by leveraging a range of online tools.
Address the Four ‘U’s of Ambiguity to give your team a sense of control.
From shining examples that inspire us to clunkers we wish we could forget, there’s no denying 2019 was a year for Big. Language. Moments.
Three lessons learned in the process of reinventing our business
Faced with such an unprecedented moment for language, we set out to learn more about how organizations are communicating about coronavirus.
When responding to a PR event that could affect your company’s reputation, its critical to ask the question, “how much personal impact does this event have on my audience?”
When responding to crisis, its critical to have a deep understanding of the severity of the issue, the harmed/at risk parties, and potential audience reactions. But that isn’t enough. You also need to know that the message you’re delivering will resonate.
Companies are increasingly told they have to respond right away in a crisis. But there’s still a right and a wrong way to do it. GE isn’t quite getting it right.
