COMMUNICATE
WITH CONFIDENCE
AT THE SPEED OF AI

Find the language that breaks through with any audience, using validated synthetic research from the leaders in Language Strategy®

CHORUS is a proprietary methodology that fuses our Language Strategy expertise and rigorous approach to market research with a state-of-the-art approach to building synthetic audiences. With CHORUS, you can find exactly the right language to help you win with any audience – including hard-to-reach targets like policy leaders or investment analysts.

The difference? Standard synthetic tools build audiences that look like your target. CHORUS builds audiences that respond like your target. That distinction drives everything.

Our approach reduces the risks associated with LLMs and attribute-based models by applying decades of real-world language research experience and tried-and-true research methodologies – validated in side-by-side testing against actual human research results.

WHAT YOU GET

High-fidelity audiences delivering results that have been validated against human studies.
Rigorous research in days, not weeks.
In-depth insights into what to say, what not to say, and why it matters.

The benefits of innovation

Speed

Achieve actionable feedback in days, not weeks, with synthetic audiences.

Value

Stretch every research dollar with scalable, cost-effective studies.

Access

Test messages with audiences that were previously inaccessible, unaffordable, or impractical.

Flexibility

Run multiple rounds of testing and iterate as your needs evolve.

Confidentiality

Explore sensitive concepts without risk of public exposure.

The standard of excellence

Rigor

Get validated results in hundreds of side-by-side tests with human samples.

Credibility

Rely on proven methods grounded in decades of market research expertise and validated messaging, language, and creative testing methodologies.

Comparability

Access normative data and real-world benchmarks for meaningful context.

Expertise

Leverage insights from industry leaders in audience understanding and Language Strategy.

The CHORUS Methodology: 
Built Around Receptographics

Here’s what makes CHORUS fundamentally different from other synthetic research tools – and why it matters.

Standard synthetic platforms are built on attribute-based models. They describe audiences using demographics, psychographics, personality traits, interests, and behaviors. The result is a realistic, believable audience profile. The problem: those models are built to describe people. They capture who the audience is. They don’t reliably predict how that audience will respond to specific language, claims, or messaging.


That gap – between audience realism and response accuracy – is where most synthetic research falls apart. Our research-on-research shows that standard LLM-based synthetic audiences achieve only 30–50% accuracy in predicting message resonance.

CHORUS is built differently. It’s built around receptographics.

Receptographics (n.): Just as demographics define who an audience is, and psychographics define what it believes, receptographics define how that audience receives, interprets, and responds to the information cues embedded in every message.

We don’t just train our synthetic audiences to look like your audience. We train them to respond like your audience, with calibrated, validated sensitivity to the specific language cues that drive resonance, skepticism, or outright dismissal.

The result: 80–100% accuracy in predicting actual audience response, validated across 50+ test/control studies and hundreds of data points compared to real human research.

Custom-built audiences – designed for high-fidelity responses

Here are some of the audiences we can reach:
General
Health
Policy / Politics
Finance
Internal 
Gen pop
Patients
National policy leaders
High-net-worth investors
Employees/
Associates
Opinion influencers focused on your category or issue
Healthcare professionals
Statewide policy leaders
Investment
analysts
Functional  stakeholders
Consumers or users of your product
Specialists
Community leaders
Financial advisors
Employee prospects
Business leaders (SMB & enterprise)
Payers
____________
Plan sponsors
____________

How we build high-fidelity audiences

Why it works
Our approach is:
Grounded in emerging academic research on synthetic sampling
Validated in side-by-side testing against human samples

CHORUS audiences are not built by uploading more data and letting an LLM interpret it. More data without the right filters doesn’t increase accuracy; it often increases the risk of hallucination and reduces control over what matters most.

Instead, every CHORUS audience is developed by filtering inputs through our receptographic framework: the specific dimensions, evaluation principles, skepticism triggers, and high-impact language elements that have proven predictive of real message performance across decades of research. 


We know which lenses matter. We apply them deliberately. And we validate the result.

Synthetic Research that is Anything but Superficial

By using many of the same approaches we do in real-world research, you get a deeper understanding of what works, what doesn’t, and why.

Go beyond the persona

LLMs excel at building personas that look and sound like your target audience. But they often fail to reflect how those audiences interpret nuanced differences in language and messaging. Our audiences are built
for purpose—trained with receptographic data to deliver accurate results where others can’t.

Compare with real-world benchmarks

Because we have validated our synthetic audiences against human responses across hundreds of messages and data points, we can use existing norms and benchmarks to evaluate your message’s effectiveness with meaningful context.

Get robust Language Strategy outputs

maslansky + partners applies its deep expertise in understanding how different audiences interpret and respond to language to deliver reports and recommendations that help you act with confidence. Say this. Don’t say this. Here’s why.

CHORUS Engagement Options

CHORUS HYBRID

Flexible integration of CHORUS synthetic research with traditional research, tailored to amplify insights. Best for: Boosting real-world sample sizes; adding audiences or segments; asking follow-up questions to existing research

CHORUS COMMUNITY

An always-on, affordable way to build and engage with audiences that matter. 

Best for: Ongoing, evolving conversations; core audiences for which you want ready and repeatable access

CHORUS (Adhoc)

One-on-one, AI-simulated in-depth interviews with tailored personas. Best for: one-off projects

Choosing the Right Approach:
CHORUS vs. Traditional Research

Even with the rapid advances in AI capabilities, traditional qualitative and quantitative research with human respondents remains the gold standard. When the decision is truly high-stakes, the topic is brand new or highly nuanced, or the content is complex, traditional research may be the right call, or the right complement.

CHORUS can serve as a powerful complement to traditional research, or a highly effective replacement, across a wide range of situations. Here’s how to think about it:

CHORUS Synthetic Research
Traditional Human Research
Speed
Results in days
Results in weeks
Cost
Highly cost-effective; scalable
Higher cost; increases with scope
Access
Reach niche, hard-to-reach, or sensitive audiences
Limited by recruiting feasibility and cost
Confidentiality
Test sensitive concepts with no exposure risk
Risk of leakage or public exposure
Iteration
Run multiple rounds rapidly as needs evolve
Each round adds time and cost
Best for
Message evaluation and refinement, language testing, claims evaluation, follow-up to prior research, boosting sample
Entirely new or highly complex topics, brand new concepts with no prior data, highest-stakes decisions requiring primary validation
Accuracy in predicting message resonance
80–100%
Gold standard
Normative benchmarks
Yes – compared to real-world research database
Depends on study design

IT’S NOT WHAT YOU SAY, IT’S WHAT THEY HEAR.

ARE YOU READY TO KNOW WHAT YOUR AUDIENCE WILL THINK – BEFORE YOU TAKE IT PUBLIC?

CHORUS is built for moments that matter. Fast, credible, and strategic audience insights. Powered by AI. Guided by Language Strategy.

Contact us to learn more