STRENGTH™
Transform the way you test your creative concepts and pre-market ads
Now there’s an easier, more cost- and time-efficient way to measure the effectiveness of your messaging and visuals.
Our proprietary creative testing platform is a proven approach that:
Captures both quantitative and qualitative feedback, for more efficiency at scale
Evaluates each concept on a set of validated, robust diagnostics compared to benchmarks
Identifies and optimizes the best “creative wrapper” to deliver your message
HOW IT WORKS
With Creative Strength™, we use a self-guided interview platform that provides the best of both qualitative and quantitative testing—with results in real time. You can pose your questions like a quant survey, fielding more interviews, more quickly. At the same time, you can directly hear the voice of the customer, as we gather rich qualitative feedback through audio-recorded responses.
Your respondents can complete the assignment on their own time, responding to traditional survey questions AND providing video-recorded answers to open-ended questions. We can expose a variety of content: images, creative concepts, messages, narratives, videos, and more. And respondents can mark up text and visual assets, providing feedback on what they like and dislike… and why.
WHAT YOU GET
You end up with actionable insights and clear guidance for a way forward: not just which creative concept, but what elements (visuals/copy) are working across concepts, what elements are not working—and how to optimize the recommended platform.
Ready for an easier, less frustrating, proven way to test your creative concepts and pre-market ads, that combines the best of both quantitative and qualitative research?