Disgust, distrust, + dysfunction: the DC story never changes. Yours can.
No place holds sway over American life like Washington, D.C. And yet its story never seems to change: endless division, crisis after crisis, and constant jargon. All that sameness begs audiences to tune out. In a time and in a city where trust is gone and no one seems to be listening, we know how to make your language matter. That’s how you win.
Listen to your audience
Of the people, by the people, for the people… is anyone actually listening to the people? The way to pull audiences in is to know what they need to hear—and then find the language to change behavior and move them into action. Because the right language drives how the world is run.
Change your language
Language is what makes people care, and it’s what they share. The right language drives engagement, support, and influence. It can take the trigger out of your trigger words. Depoliticize your debates. And give even jaded audiences a jolt. Federal government agencies need the right language so the people they serve know what’s happening and respond. Organizations and companies trying to move a national agenda need the right language so their stories disrupt and drive attention.
Tell the right story
We’ve built a whole discipline focused on messaging and language. It’s called Language Strategy®—the ability to find the exact words to make your audiences listen, care, and act. And for over 20 years, we’ve been known to find the right language to shape commercial speech, policy debates, and public opinion. We’re involved in the dominant D.C. issues of the day. We know how D.C. works—and we’re ready to get to work for you. We’re not saying D.C. will ever change. But your language can. And that’s how you win.