The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a “lay of the language.” Their insight helps make sense of business, life, and culture, and proves over and over again that It’s Not What You Say, It’s What They Hear.
Catch up on all of HearSay episodes here:
From Buzzwords to Meaning
In this episode of HearSay, Lee Carter, Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it’s important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success.
LIVE: Lessons from the 2024 Campaign Trail
This special live episode of HearSay will help you make sense of the election so you can thrive in these post-election days, with lessons from both sides that you can leverage for your own work.
Continue reading ➔ LIVE: Lessons from the 2024 Campaign Trail
Misinformation: How words shape perceptions
In this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of “bad facts” in messaging—a topic that is as timely as it is uncomfortable.
Continue reading ➔ Misinformation: How words shape perceptions
Navigating Innovation: Selling the new in tech and beyond
In this episode, we dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today’s dynamic market landscape.
Continue reading ➔ Navigating Innovation: Selling the new in tech and beyond
The Price of Life: Shifting Perceptions of Pharmaceuticals
In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry’s enduring reputation struggles and propose strategies for reshaping the industry’s narrative.
Continue reading ➔ The Price of Life: Shifting Perceptions of Pharmaceuticals
The Language of the Candidates
In this new episode of HearSay, Lee Carter and Ben Feller look at what the two presidential candidates are saying, what’s important about it – and what people should be listening for in the political months ahead.
The Real Cost of Corporate Speak
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.
Framing an Organization’s Mission with Theirworld
Lee Carter, Ben Feller, Will Howard, and podcast guest Justin van Fleet from Theirworld talk through the process we go through in framing an organization’s mission and impact in a way that ensures you’re heard the right way.
Continue reading ➔ Framing an Organization’s Mission with Theirworld
The LVIII Superbowl Ads
Join Lee Carter, Keith Yazmir, and Will Howard in this special episode of HearSay as they delve into the world of Super Bowl ads. They debate which ads truly stood out, not just in terms of popularity but in their messaging impact.
What Would You Have Said: Boeing
In this episode of Hearsay, Michael Maslansky, Lee Carter, and Will Howard dive into the wrongs, the rights, and how Boeing’s language will matter in the weeks and months ahead.
Language Moments of 2023
In this episode of Hearsay, Michael Maslansky, Lee Carter, and guest Ben Feller talk through those big moments of the year that changed our view of the world around us.
Walking the Walk on Responsible Business with Daggerwing
Daggerwing Group joins Maslansky + Partners on this special episode of HearSay. How do you make environmental sustainability work for your business? It all comes back to people. Selling in, rolling out, and scaling up real, functional sustainability programs requires understanding your employees. It requires a thoughtful business case, careful change management, and, of course, the right message.
Continue reading ➔ Walking the Walk on Responsible Business with Daggerwing
HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry.
Continue reading ➔ HearSay Presents: Pile of Scrap with John Sacco and Michael Maslansky
Fear, Trust, and AI
How can companies use language to overcome fear and build trust in AI? In this episode, we dive into the rapidly changing world of AI and explore how companies should be talking about it.
Authenticity is in the Eye of the Beholder
In this episode of Hearsay, Michael Maslansky, Will Howard, and Keith Yazmir discuss the delicate balance of serving stakeholders while remaining authentic and credible.
Continue reading ➔ Authenticity is in the Eye of the Beholder