Senior Vice President and Head of Quantitative Research
University of South Florida
Doctor of Business Administration, Marketing Emphasis
B.S. in Business Administration
What She Brings to the Team
- A genuine passion for unearthing disruptive customer insights to develop, hone and execute inventive business, product development and marketing/comms strategies.
- Over 20 years’ experience working with some of the largest brands in the world across a diverse range of sectors (e.g., Alcohol, Automotive, Beauty, Financial Services, Foods, Healthcare/Pharma, Personal Care, Restaurants, Technology, Telecommunications, Travel/Leisure/Hospitality, Wireless).
- The ability to take a scholarly-practitioner approach to solve problems and create opportunities.
Ask Her About
- The time she thought someone’s haircut was a “raccoon hat”
- Completing a doctoral degree while working full-time
- How she scarred her adolescent and young adult children for life by making a TikTok video
Words to Live By
Exceeding expectations is where satisfaction ends and loyalty begins.”
– Ron Kaufman