Katherine
Hettrich
Partner
New York City
New York University | Marketing
Illinois State University | Marketing
What she brings to the team
- 20+ years of agency leadership turning dense clinical and scientific stories into brand positioning that actually moves people
- A strategist’s instinct for finding the message that makes stakeholders believe and act, not just nod along
- Deep fluency in healthcare brand marketing, from category strategy to launch to reinvention
Ask her about
- The pharma tagline she wishes she’d written
- Her mother’s evolving (and increasingly creative) explanation of what she actually does for a living
- How she talks herself through mile 6 of her daily 8-mile run