Keith
Yazmir
Partner
New York City, Paris, London, planes
Oberlin College
B.A. in Government
Keith helps leaders at some of the world’s most interesting and successful companies transform the impact of their marketing and communications. His expertise is in developing language and messaging that shifts perceptions and changes behavior. It is grounded in Keith’s decades of experience in marketing, communication, political campaigns, and research. He honed his crisis comms instincts during 9/11 as head of communications at NYC’s marketing agency. And his focus on global and cross-cultural communications dates from his time leading U.S. marketing and PR for the French government’s economic development agency.
What He Brings to the Team
- A strategy-first perspective and an obsession with the why behind the what
- A passion for great language, precise writing, and compelling stories
- Irony, vinyl, and scotch
Ask Him About
- His daughters (of course!)
- Lyndon Johnson
- The Jackalope
Words to Live By
“The single biggest problem in communication is the illusion that it has taken place.”
—George Bernard Shaw