President, Partner, Author, Mom, Wordgeek
New York City

Furman University
B.A. in History and Sociology

Lee Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and non-profits in the U.S. and around the world.  Her primary focus is driving behavior change through the effective use of language.  She is a word geek, messaging guru, mom, and author and takes pride in helping people understand the perspective of others.   

She is a regular co-host of Mornings with Maria Bartiromo and a regular contributor on Fox, Yahoo Finance, and MSNBC, providing unique insights into business news and US politics. Unlike most commentators, she doesn’t rely on traditional polling; rather, she analyzes voters’ emotional responses to help her understand voter engagement and sentiment on a deeper, more visceral level. The reaction matters, but the “why” behind it matters more. 

What She Brings to the Team
  • Wisdom from overseeing a range of communication and language strategy initiatives for Fortune 100 and 500 companies, trade associations, and nonprofits in more than 20 countries​  
  • A research veteran’s experience of conducting and analyzing over 1,000 Instant Response dial sessions, traditional focus groups, and client strategy sessions ​
  • A passion for language—both visual and verbal—because it’s not what you say that matters, it’s what they hear
Ask Her About
  • Why people feel the way they do about U.S. politics—her research predicted the Trump presidency for better or worse…​
  • How my toughest feedback changed my career for the better
  • Active empathy
  • Her least favorite word and her favorite cocktail party conversation (hint: it’s about words)​
  • Her book called Persuasion: Convincing Others When Facts Don’t Seem to Matter, 
Words to Live By

“A fool takes no pleasure in understanding, but only expressing personal opinion.”

—Proverbs 18:2