CEO, Author, Dad 
New York City 

Columbia Law School

University of Pennsylvania
B.A. in European History (yes, really) 

Since writing The Language of Trust in 2010, Michael has become one of the leading experts on reputation and crisis communication in the world. He has served as a senior advisor to Wells Fargo, Kaiser Permanente, Procter & Gamble, Toyota, Bank of America, PepsiCo, Johnson & Johnson, and Pfizer, among others, and has helped industry associations in financial services, energy, and personal care navigate major industry transformations and crises.     

What He Brings to the Team
  • The ability to connect the dots across thousands of message testing exercises, hundreds of clients, research in more than 20 languages and nearly as many industries…to help clients see their challenge from many perspectives  
  • That political consultant who gets right to the heart of an issue; that lawyer who found a way to be both clear and meticulously accurate; that entrepreneur wizened by boom and bust; that behavioral scientist who deeply understands how the brain works…wrapped into one guy

Ask Him About
  • H. Ross Perot, Biggie Smalls, and his spirit animal 
  • Maz 1.0 
Words to Live By

Some messages make you feel good. Others work. They are usually not the same.