Persuasive Strength™
Your company’s communications drive revenue. Recognition. Reach.
To win in today’s marketplace, every word matters. We help you pick the right ones.
How does your message measure up?
There is no single metric that can tell you whether your message will work.
So we built an approach to integrate a number of academically-validated measures — including both explicit and implicit approaches — to create a multi-dimensional view of the effectiveness of your message.
Can you optimize your message at different levels?
Yes. Anyone who has ever said “it’s just semantics” doesn’t understand the details matter in messaging.
We break down your message into its component parts to assess the relative impact of each word, phrase, and proof point. We uncover which narrative works the best for you. And how to optimize it. We give you specific recommendations about how to take a strong message and make it the best it can be.
Target your message
The right message to the right audience. Like a good political campaign, good messaging balances a consistent core message with the ability to modulate the message to appeal to specific audiences.
Our analytics isolate what matters most to specific audiences, so you can target them effectively while still staying true to an overall north star.
No message yet?
We’ll help you build a Language Strategy™ that wins in the market.
If you’ve got great messaging that you want to optimize, Persuasive Strength™ testing can give you actionable guidance in under 2 weeks. If you aren’t sure yet what to say, our Language Strategists can turn your strategic objectives into compelling messaging. Our unique approach lets you understand what really matters to your audiences.