Consumer rage is surging. Customers feel betrayed–and people are reaching a breaking point. Across the country, once-trusted brands are raising prices, shrinking products, and making customer service harder to access. Playing short-term games with customer trust is a dangerous gamble. Michael Maslansky shares three principles to help companies do better by treating customers fairly.
There are moments in American politics when the ground shifts beneath our feet; when something that seemed fringe, even laughable, suddenly becomes the center of gravity. Today, that something is the MAHA movement: “Make America Healthy Again.” According to Lee Carter in this opinion piece for FoxNews.com, dismissing MAHA is not just shortsighted, it’s dangerous.
News that RFK Jr. will push to change the childhood vaccine schedule is putting intense new scrutiny on recommendations. When pharma responds with “trust the science” or appeals to authority of the CDC’s past recommendations, these messages often fall flat—or worse, appear dismissive.
Does your company have a corporate narrative? Do you know it? Can people find it? And more importantly, is it the right one? Ben Feller suggests it may be time to see if your narrative is doing its job–and offers three ways to simplify the challenge of finding the right one.
The Make America Healthy Again (MAHA) Commission has dropped its roadmap, and while the headlines sound like the usual policy fare (“modernize vaccines,” “expand injury research,” “re-evaluate childhood schedules”), what’s really happening is a communications earthquake. Ignore it, and you do so at your own peril.
What’s in a name? Everything, if you consider the Trump administration’s decision to rechristen the Department of Defense to the Department of War. Lee Carter chimes in on the debate in this provocative thought piece.
HR leader and m+p Senior VP of Talent,
Nile Hull, has seen a lot of candidates walk through our doors (or show up virtually)—and she knows what sets the standouts apart. Spoiler alert: it’s not just experience or a polished résumé. It’s the words you choose, the tone you set, and the stories you tell. In this insightful piece, Nile shares five language tactics for interviews, to help candidates use their words thoughtfully and authentically.
In our work, we often hear terms like “insights,” “learnings,” and “findings” used interchangeably. But are they really the same? And does it matter which one you use?
The answer is no. And yes.
If you wanted a case study in why so many Americans believe the system is rigged, you couldn’t script it better than what’s happening in Texas right now, according to Lee Carter in this opinion piece for FoxNews.com.
Americans see Republicans and Democrats fighting over everything but what matters most to them. Lee Carter shares her views on the latest Congressional polls and what Americans are really focused on, in her latest appearance on CNN.
