Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
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5 LANGUAGE SHIFTS YOU CAN MAKE TO BE MORE INCLUSIVE
It’s easy to lose sight of this history when certain words and phrases start to be used more widely. But that history can be harmful. As a result, many of us unknowingly use harmful language without thinking about its origins and without intending to hurt anyone.
Language of Hispanic + Latinx Identity
Yesterday marked the end of National Hispanic Heritage month, a month intended to “celebrate the countless contributions of more than 60 million Hispanic and Latin Americans to our culture and society.” So while events looked a little differently this year, at m+p, we wanted to use this time to reflect on what this heritage means to our Hispanic and Latinx colleagues and friends. How does it translate in their day-to-day, and the contributions they make beyond just this month?