Language strategy is the ability to find precisely the right words to change behavior and craft them into a plan, so that you can drive customers into action. More than just messaging, language strategy is how we connect what we want to achieve with the most effective tactic to achieve it: our language.
It’s easy to lose sight of this history when certain words and phrases start to be used more widely. But that history can be harmful. As a result, many of us unknowingly use harmful language without thinking about its origins and without intending to hurt anyone.
Yesterday marked the end of National Hispanic Heritage month, a month intended to “celebrate the countless contributions of more than 60 million Hispanic and Latin Americans to our culture and society.” So while events looked a little differently this year, at m+p, we wanted to use this time to reflect on what this heritage means to our Hispanic and Latinx colleagues and friends. How does it translate in their day-to-day, and the contributions they make beyond just this month?
