Your audience doesn’t respond to what your AI does, but what your words tell them it does. If your language and your tech are sending mixed signals, you’re not just confusing people; you’re losing them.
For decades, “healthy” was one of the most powerful words in food. It sat proudly on cereal boxes, snack packs, and frozen meals. But under the Make America Healthy Again (MAHA) movement, “healthy” is suddenly a liability. And the brands who don’t evolve their language are already paying for it in lawsuits, recalls, and reputational damage. m+p Senior Vice President Jason Martuscello shares why Language Strategy matters now more than ever.
