Tag Archives: languagestrategy

Take the Gobbledygook Test

May 10, 2024

Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.

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Enter Responsible Business

May 3, 2024

The Page Views bi-weekly newsletter shared CEO Michael Maslansky’s insights and research on how reframing the conversation around responsible business rather than ESG may help solve the problem stakeholders are currently facing.

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The language of DEI is failing

April 30, 2024

If companies want to be inclusive, they need language that is inclusive. Today’s DEI is confusing and ineffective, at best, and polarizing and antagonizing, at worst. Check out this piece by CEO Michael Maslansky as he shares some key tips for changing your diversity language to be more successful with your programs.

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How AT&T Got It Wrong

March 4, 2024

Check out VP Maria Boos’s quick, sharp review of AT&T’s crisis response messaging after the service outage: what they did right, and where they went wrong by not focusing on four classic crisis communications principles.

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