Tag Archives: languagestrategy

Why you should expect the expected

December 7, 2021

We recently spoke with Senior Vice President Maria Boos about her passion for issue readiness. She explains why every company should be prepared with libraries of language that allow them to respond quickly, credibly, and consistently when “chatter” happens.

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The language strategy behind communicating gene therapy

August 18, 2021

Health is so personal, and talking about illness with a group of strangers isn’t an easy thing for everyone to do. But often, we at m+p get the opportunity to listen to these very personal stories and pass them directly onto the companies creating life-saving medicines. It’s incredibly meaningful in and of itself. And sometimes we get the honor of sharing that work even more broadly than with just our immediate client.

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Sustainability as a journey

August 9, 2021

Through our research, we’ve identified a few key areas to focus on when assessing your sustainability story. Here are several ways you can ensure you’re lining up your company’s ongoing actions with your company’s actions for the future

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The Power of “Communities”

June 22, 2021

Since the emergence of COVID-19, maslansky + partners has tracked corporate communications via social media, press releases, and emails to understand communication trends and what we can learn from them. One area of focus that has emerged is Diversity, Equity, and Inclusion. With so much new language — one word in particular stood out to us: “community.” It is being used in many cases to replace American. For example, the Black community instead of Black Americans, or the Asian community instead of Asian Americans, or the Hispanic community instead of Hispanic Americans.

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The Smartest, Stupidest, + Savviest Messages of 2021 (So Far)

June 1, 2021

Season One of HearSay ends with a bang: the smartest, savviest, + stupidest messages of 2021 so far. Michael and Lee are joined by HearSay veterans Keith and Katie to give their takes on the messages that have stood out: from Voltswagen, to Harry and Megan’s Oprah interview (and the royal response), to President Biden’s infrastructure plan and the true pronunciation of “cheugy.” They focus in not just in some of the biggest language moments of the year so far — but what we can all learn from them.

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Tell A Different Story: Words To Use And Lose For Sustainability Comms

May 25, 2021

With everyone telling their sustainability story, are you cutting through the crowd? Have you found one bold idea to center your communications around? It used to be that sustainability experts evaluated how companies were performing in this area. But now, customers and employees alike are paying attention. The old language of sustainability doesn’t work now. This week on HearSay, Michael and Lee welcome back podcast alumni Will Howard and Sachi Pettit to talk about all things sustainability, including how to respond appropriately to your critics, examples of successful corporate sustainability communication frameworks (from programs/products like Starbucks’ Shared Planet, Unilever’s Sustainable Living Plan, and Adidas’ Ocean Shoe), and how to depoliticize your sustainability language.

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