The vice-presidential debate offered a refreshing change from the combative tone that has plagued our political discourse in recent years. While that was a relief for many viewers, did either candidate do enough to change any votes? Lee Carter shares analysis and takeaways from her live focus group.
Democrats had a big challenge for this year’s DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.
Do investors care about climate? Do they expect companies to act on it—and do they see it as an investment opportunity? Find answers from our research, in this thought-provoking piece from Michael Maslanksy and Will Howard, published on Harvard Business Review.org.
In economics and politics, using the right words is important. Financial Times spotlighted Michael Maslansky and our research on ESG investing, in this insightful piece about the power of words.
Selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.
At m+p, we view message testing as both a science and an art. Read more about our unique approach—and how it results in the most optimized, effective messages for our clients.
Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.
The Page Views bi-weekly newsletter shared CEO Michael Maslansky’s insights and research on how reframing the conversation around responsible business rather than ESG may help solve the problem stakeholders are currently facing.
Partner Ben Feller joins Town Hall Agency in their latest webinar to discuss how language and the words we choose to articulate our messages can help repair and build trust with our audiences.
If companies want to be inclusive, they need language that is inclusive. Today’s DEI is confusing and ineffective, at best, and polarizing and antagonizing, at worst. Check out this piece by CEO Michael Maslansky as he shares some key tips for changing your diversity language to be more successful with your programs.
