Tag Archives: Make America Healthy Again

Reformulate or Hold the Line? How to Talk About Ingredients in the MAHA Era

March 3, 2026

If you work in food and beverage right now, you don’t need another explainer on the Make America Healthy Again (MAHA) movement. You’re living it.

A year or two ago, you might have called it fringe. Today, it’s shaping regulations, rattling supply chains, and driving what ends up in shoppers’ carts. Consumers are reading labels more closely than ever. Politicians on both the left and right are suddenly food reformers.

This isn’t just about what’s in your products. It’s about how you talk about what’s in your products. Because right now, one word on a package or in a CEO quote can mean a lawsuit, a boycott… or a breakthrough.

Here’s some practical guidance for how to talk about ingredients in this new era.

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The Language of MAHA & Food Ingredients

February 4, 2026

The rules have changed. Food and beverage brands that market artificial ingredients used to have breathing room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around “healthy,” artificial additives, and what we put in our bodies has become impossible to ignore—and it’s moving fast.

If you’re a communications or business leader, you’re already feeling the pressure. The old playbook doesn’t work. Talking about the “science” doesn’t persuade. Even the words themselves can blow up in your face. So what do you say when the language itself is contested—and how do you say it so people will actually listen?

In Episode One of our sixth season, we reveal strategies to help you navigate this moment of change, find language that actually connects, and position your brand to lead—not just survive—through what’s coming next.

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The New Language of “Healthy”

January 15, 2026

For decades, “healthy” was one of the most powerful words in food. It sat proudly on cereal boxes, snack packs, and frozen meals. But under the Make America Healthy Again (MAHA) movement, “healthy” is suddenly a liability. And the brands who don’t evolve their language are already paying for it in lawsuits, recalls, and reputational damage. m+p Senior Vice President Jason Martuscello shares why Language Strategy matters now more than ever.

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The Language of MAHA & Vaccines

November 10, 2025

America’s trust in vaccines is declining fast, as the “Make America Healthy Again” movement is reshaping the national conversation. If you’re a communicator or business leader, you’re probably already feeling the pressure. The old rules don’t work. Talking about “science” doesn’t persuade. Even the word “vaccine” can blow up in your face. So what do you say when the language itself is under attack—and how do you say it so people will actually listen?

In this episode, we reveal some strategies that can help you break the deadlock, connect with skeptical audiences by communicating effectively about vaccines, and turn a polarizing issue into a moment of real leadership.

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