At m+p, we view message testing as both a science and an art. Read more about our unique approach—and how it results in the most optimized, effective messages for our clients.
The Art & Science of Message Testing: A different approach
May 20, 2024
Tag Archives: maria boos
Take the Gobbledygook Test
May 10, 2024
Companies with the best customer experience know that clear and transparent communications not only increase customer satisfaction, they also meet the true spirit of disclosure and regulatory requirements. Check out this insightful piece from Senior Vice President Maria Boos on how to make your customer communications more plainspoken and human.
A Secret Weapon in Delivering Excellent Customer Service
March 28, 2024
Check out this insightful piece from Senior Vice President for more on how maslansky + partner’s “4 Ps” can transform everyday communications into the secret weapon of customer service, with some fantastic before-and-after examples of how to do customer comms right.
How AT&T Got It Wrong
March 4, 2024
Check out VP Maria Boos’s quick, sharp review of AT&T’s crisis response messaging after the service outage: what they did right, and where they went wrong by not focusing on four classic crisis communications principles.
Unveiling Unwelcome News
September 21, 2023
Check out this piece by Senior Vice President Maria Boos on tips on how to master the art of announcing unwelcome news.
An Intellectually Honest Approach to Insights with Ori Ben Yishai
June 14, 2023
In this episode of HearSay, guest Ori Ben Yishai, a partner at Viewpoint Ventures, talks about the intellectually honest approach to insights and how to use what you learn to build language strategy that drives results.
Lazy, Legal, and the Default Language: Flipping the Mindset on Customer Communications
June 14, 2023
In this episode of HearSay, Senior Vice President Maria Boos shares her insights on the impact of customer communications, why so many companies struggle to get them right, and how to make them work for you, not against you.
Two Words You Should Never Use In Your Customer Communications
April 11, 2023
There are two words you should never use in your customer communications. Avoid them, and you can increase loyalty and retention. Use them… and you might lose a customer for life.