The vice-presidential debate offered a refreshing change from the combative tone that has plagued our political discourse in recent years. While that was a relief for many viewers, did either candidate do enough to change any votes? Lee Carter shares analysis and takeaways from her live focus group.
Democrats had a big challenge for this year’s DNC: reintroduce Kamala Harris to the American public and redefine the party’s vision for the future. It was an opportunity to reframe and reshape their entire campaign narrative. We analyzed their strategic shifts in language and messaging—and how it transformed the voice of their campaign.
Selling innovation in technology is hard. This piece shares some provocative thoughts and insightful tips for tech marketers, to successfully drive adoption of innovative tech.
