Tag Archives: politics

Five Corporate Communication Strategies that Won’t Work in 2025

March 3, 2025
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Change and disruption are the name of the game, whether it’s coming from the new administration or from forces on the other side rallying against big business and capitalism. In this thought piece by President and Partner Lee Carter, she outlines five approaches that are no longer effective and offers guidance on how to communicate successfully in this evolving environment.

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From Populism to Purpose: Redefining your business narratives

February 6, 2025

Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen here!

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The Art of Persuasion

November 19, 2024

Elections always teach us something, if we’re listening. And this year serves as a masterclass in communication—from both candidates—according to Lee Carter. Read her latest thought piece for ten key lessons from this election cycle to help you communicate more effectively.

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