Tag Archives: strategic messaging

The Language of MAHA & Vaccines

November 10, 2025

America’s trust in vaccines is declining fast, as the “Make America Healthy Again” movement is reshaping the national conversation. If you’re a communicator or business leader, you’re probably already feeling the pressure. The old rules don’t work. Talking about “science” doesn’t persuade. Even the word “vaccine” can blow up in your face. So what do you say when the language itself is under attack—and how do you say it so people will actually listen?

In this episode, we reveal some strategies that can help you break the deadlock, connect with skeptical audiences by communicating effectively about vaccines, and turn a polarizing issue into a moment of real leadership.

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From Goodness to Fairness: A Wake-Up Call for Corporate America

October 16, 2025

We all feel it: anger, frustration, the sense that something fundamental is broken. People aren’t just upset today. They believe the system is rigged against them. They don’t just doubt companies, they expect to be taken advantage of. That’s the reality we face today. The rules of engagement have changed. And it’s vital for companies to start rethinking how they engage with consumers in the world we’re operating in. In this new era, every business must view its actions and words not through their own efforts at goodness, but through the lens of fairness.

In this powerful episode of HearSay, Lee and Michael will help you understand the context that we’re living in and why people are so angry, so you can begin to communicate, resonate, and engage more effectively. They’ll help you find a path forward by thinking differently about where your customers are, so you can meet them there… talk to them and engage with them in different ways… to reduce that anger and begin to rebuild trust.

This is critical listening for anyone who’s responsible for shaping messages, building trust, or protecting your brand.

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