Tag Archives: will howard

ESG is dead, long live… ESG?

July 24, 2023

The battle over ESG is in full view and is the center of the latest culture war, with many companies caught in the middle. But does the public really oppose the substance of ESG? Or is this just a case of mistaken identity? And can companies find a way forward without risking the wrath of the newly emboldened right?

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The S in ESG

July 13, 2023

In this episode of HearSay, Michael Maslansky, Lee Carter, and guest Will Howard cover new research on the language of ESG and how companies can find a path forward that serves stakeholders and customers on both sides of the political aisle.

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Crisis Fatigue and Climate Change: Is it Time to change the Language?

June 14, 2023

In this latest episode of HearSay, Will Howard and Director of Ad Net Zero John Osborn share their insights on the message fatigue surrounding climate change, creating credibility, and choosing the right words to drive change. Whether you discuss climate change in your personal life or about sustainability topics in your company, there’s something in it for you.

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Trust, Transparency, and Turmoil

June 12, 2023

Join Lee Carter, Katie Cronen, Will Howard, and Rob Ledniczky for a fresh perspective on how the financial industry should be using language to their advantage post the SVB collapse, now and in the coming months.

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How to Sell a Value-Backed Mission

June 12, 2023

President Lee Carter and CEO Michael Maslansky are joined by Partner Ben Feller and Vice President Will Howard to talk about how to effectively employ language, from characterizing what your school is and who it’s for to what happens within the four walls of your school to the value your school provides.

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Differentiation: How You Stand Out From Competition

October 25, 2022

Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.

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The Good Words Project

September 19, 2021

Some of the most satisfying language work I’ve done, however, has been pro-bono on behalf of small, local nonprofits working to support worthy causes. In my time here, our team’s Good Words initiative has embarked on projects that include.…

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