There have been 3 moments in recent history that have changed the way we view the world: September 11th, the financial crisis of 2007-2009, and now. Between the COVID-19 pandemic and the events leading up to and following the murder of George Floyd, all of us have experienced foundational shifts in how we work, live, and interact. In times of extreme change, how we hear and interpret messages shifts. A message we might have understood one way just a few months ago, will hit us completely differently today. The role we expect companies and certain sectors to play has evolved. And, what we want to hear from companies is fundamentally different today. And so, as a company we need to rethink how we communicate. Faced with such an unprecedented moment for language, join Michael Maslansky ad Lee Carter as they discuss how organizations should communicate now.