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Your Most Important Audience Isn’t Always Who You Think It Is

The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or client — and offer up a “lay of the language.” Their insight helps make sense of business, life, and culture, and proves over and over again that It’s Not What You Say, It’s What They Hear™.

Internal company communications often is just about sharing information. Employees are busy and can skip over communications, because they feel less important. Getting internal communications right — communications that breakthrough — especially in a virtual or hybrid workplace is particularly important. It has to be relatable, urgent, and clear. Because it helps how we work together, how we think, and how we win with our outside audiences. Lee Carter and Michael Maslansky are joined by Ben Feller to highlight examples of where companies go right and go wrong, and what you can do today to build more trust for your team.

Listen below or on your preferred streaming platform:


Lee Carter’s book, Persuasion

Michael Maslansky’s book, The Language of Trust

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For more language insights and to be in a loop on all of other fun stuff we’re doing, follow us on LinkedIn at maslansky + partners and join our mailing list at Join us next time on HearSay, because when it comes to truly effective communications, it’s not what you say, it’s what they hear.