10.2.24

Vance & Walz spar on policy but remain civil at VP debate. Lee Carter checks in on their performances, language and messaging choices, and how they did with undecided voters.

Lee Carter joined co-anchor Kate Bolduan on CNN News Central, for a panel conversation about the vice-presidential debate: the messages conveyed and the civility displayed between the two candidates.

Language matters, in elections and everywhere.

Carter is president of maslansky + partners, the leader and creator of Language Strategy, the singular discipline of finding exactly the right words to make audiences listen, care, and act. Her primary focus is driving behavior change through the effective use of language, and her work makes a big impact on how winning organizations communicate, from Fortune 500 companies to trade associations to nonprofits around the world. The author of “Persuasion: Convincing Others When Facts Don’t Seem to Matter,” she is a regular contributor on Fox, Yahoo Finance, CNN, and other outlets, providing unique insights into business news and U.S. politics. Rather than traditional polling, she analyzes voters’ emotional responses to understand voter engagement and sentiment. Carter’s work is built on the premise that it’s not what you say that matters, it’s what they hear — and she ensures clients are heard exactly as they intend. That is how you win.

Media Contact

maslansky + partners
Lee Carter
President, Partner
Phone: 571-641-1856
Email: [email protected]