Lee Carter on CNN News Central: Harris’ messaging shift in these final days
10.15.24
AS ELECTION DAY APPROACHES, ARE THE CANDIDATES MAKING THE RIGHT CHOICES WITH THEIR LANGUAGE?
Lee Carter appeared on CNN News Central once again this month to discuss how the presidential candidates are talking about each other on the campaign trail. In these final days of the campaign, the language they use is critically important. Lee questions Harris’ choice to increasingly focus on the threat of Donald Trump and his outrageous statements as opposed to her own candidacy and what she brings to the table. As Lee states, “You can always tell who’s winning by who’s reacting the most.”
Carter is president of maslansky + partners, the leader and creator of Language Strategy, the singular discipline of finding exactly the right words to make audiences listen, care, and act. Her primary focus is driving behavior change through the effective use of language, and her work makes a big impact on how winning organizations communicate, from Fortune 500 companies to trade associations to nonprofits around the world. The author of Persuasion: Convincing Others When Facts Don’t Seem to Matter, she is a regular contributor on Fox, Yahoo Finance, CNN, and other outlets, providing unique insights into business news and U.S. politics. Rather than traditional polling, she analyzes voters’ emotional responses to understand voter engagement and sentiment. Carter’s work is built on the premise that it’s not what you say that matters, it’s what they hear — and she ensures clients are heard exactly as they intend. That is how you win.
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