2025 has come out of the gate swinging. Anger, change, disruption, and uncertainty are rampant. From the Trump administration’s actions on DEI, tariffs, DOGE spending cuts, and anti-woke activity… to the anti-capitalism/big business movement on the other side, one thing is clear: companies and organizations don’t know how to move forward in this new environment. Industries are gearing up for significant impacts. From pharmaceuticals to tech, agriculture to media, no sector will be left untouched. It’s disruption for everyone. Every company needs to think seriously about what it all means in terms of business impact—and take action when it comes to proactive engagement. It’s crucial that your strategies evolve.

Leveraging experience for strategic insight 

At m+p, we have some unique experience and insight that can help your business not just tread through these uncharted waters… but thrive. On the one side, I’ve engaged extensively with the Trump administration over the past eight years, through media appearances and relationships with his proposed and confirmed Cabinet members. I’ve gained insights into their unique blend of pro-business yet populist attitudes.

In 2016, when Trump first took office, taking a stand as a company was seen as a trend. Being anti-collaboration was viewed as a strong statement. Now, in 2025, remaining passive is no longer an option. Proactive engagement is essential. We must be ready to make deals, work closely with leadership, and embrace collaboration—even when it feels uncomfortable. Some employees will be sensitive, and we must work to make sure they understand the stakes. Remember, Trump didn’t just win the election; he also garnered the popular vote.

On the other hand, we’ve just conducted extensive quantitative research nationally about a range of topics. We uncovered some surprisingly stark findings about where the American people are at, related to the economy and business. In a word, Americans are angry. Sentiments around capitalism and big business are tanking. Nearly half of all Americans believe our system is broken, that companies are failing them, and that they don’t have a fighting chance. They’ve lost trust in business and they’re responding with their wallets… and sometimes even with violence. Companies need to be prepared to address this new reality, as well.

Swift moves in the new administration 

The incoming administration is acting swiftly, as anticipated. Each Cabinet member has been tasked with achieving two significant victories within their first six months, setting ambitious but achievable goals aimed at gaining early political momentum. Whether it’s RFK Jr. at HHS, Dr. Oz leading Medicare and Medicaid, or Dr. Jeannette as Surgeon General, the message is clear: disruption will be rapid and comprehensive.

Key policy areas such as Direct-to-Consumer (DTC) pharmaceutical advertising, vaccine pricing, and agricultural practices will be focal points. However, rather than fear, this is a time for preparation, when it comes to responding and for proactive engagement with all sides.

A proactive approach 

Having spoken with members of the Trump transition team, and understanding the mindset of angry Americans through our research, I believe the upcoming years might not bring about worst-case scenarios. But they will pose significant challenges. The key to navigating this landscape is preparation and proactive engagement. Here’s how you can get ahead:

1. Identify and prioritize key issues
   Map out every issue the administration is likely to address—and understand how people are feeling about your industry and your business. Whether your industry’s focus is on pricing, innovation, or compliance, create a clear response and adaptation plan.

2. Don’t walk away
   Resist the urge to disengage. This administration favors action and dialogue. The American people—and your customers—need to feel that you are listening, keeping your promises, and putting their interests first. Demonstrating a willingness to collaborate and to listen will enhance your position to influence outcomes and shape narratives.

3. Position for influence with the administration
   Success requires nuanced proactive engagement. Whether advocating for industry needs or participating in public-private initiatives, establish yourself as a trusted partner aligned with certain administration priorities. 

4. Define your unique “purpose” narrative for your customers 
   If you don’t tell your story, someone else will. Think about how your “purpose” initiatives connect logically to your business… and start talking about them that way.
5. Prepare for blowback
   Engaging now, no matter what or with who—this administration or the American people–carries risks and will cause reactions. Employees and customers may express discontent. However, that shouldn’t deter your actions. Be ready for the inevitable storms; preparation is key. Acknowledge potential risks while anticipating transformational changes.

Introducing the Navigating the Political Environment Playbook 

In 2025 and the years ahead, inaction is not an option. Use this moment to find new ways to connect with your customers and employees. It won’t be easy, but meaningful engagement can lead to positive outcomes. To help you prepare, adapt, and be part of the conversation, we are helping clients build their own Navigating the Political Environment Playbook. We will walk you through a comprehensive framework designed to help you manage and respond to political and regulatory risks, as well as the wave of anger and distrust that’s sweeping across America. Here’s a quick look at how a customized playbook can help your company or organization to navigate this moment:

The process: three distinct phases 

• Phase 1: Identifying Risks and Prioritizing Issues
  Assess the political landscape and prevailing consumer mindset and identify risks impacting your industry. Key objectives include the identification and prioritization of political and trust issues, ensuring clarity in response strategies. By the end of this phase, you will have a categorized and prioritized list ready for action. 

• Phase 2: Message Development and Playbook Creation 
  Craft messaging strategies for each identified issue. This includes creating clear, consistent messaging for both external stakeholders and internal teams. Response guidelines will align messages with company values while fostering collaboration rather than confrontation. This toolkit will prepare you for a range of scenarios, allowing for swift and effective execution. 

• Phase 3: The Final Playbook-A Comprehensive Guide for Action for Your Organization
  We will deliver a complete playbook including actionable insights on how to respond to each political and public sentiment challenge, detailing messages for each audience, potential communication pitfalls to avoid, and specific actions to engage stakeholders effectively. This guide ensures that you’re equipped to manage political and anti-business storms while maintaining your organization’s reputation.

Conclusion: A strategic asset for thriving amid change 

The Navigating the Political Environment Playbook will empower your organization to be politically and purposefully agile, fostering positive relationships with stakeholders while minimizing risks. By identifying risks early, developing clear messages, and preparing for every eventuality, you’ll face the future with confidence and clarity. 

In a politically charged world, sitting on the sidelines is not an option. Now is the time to take action. The next administration is setting the stage for transformative change, and while the journey may be challenging, it also presents opportunities for innovation, growth, and leadership. 

Embrace proactivity and engagement 

With the challenges ahead, it’s vital to prepare not just for the expected but also for the unexpected. The Navigating the Political Environment Playbook is not merely a tool for crisis management; it’s a strategic asset that positions your organization to thrive in an increasingly politicized world. By focusing on readiness and collaboration rather than simply reacting to crises, you will build a foundation for lasting success. 

In 2025, the landscape is shifting—not just in DC, but across the nation, and your organization needs to be ready. Let’s work together to ensure that your voice is heard, your priorities are clear, and your partnerships are strong. Together, we can navigate the uncertainty and set the course for a prosperous future. 

Let’s get to work. 

Contact us for a consultation or to book a presentation with Lee on this crucial topic.