7.10.2025

I worked for the most successful third party in decades. Elon Musk has a lot to learn from it

https://www.foxnews.com/opinion/i-worked-most-successful-third-party-decades-elon-musk-has-lot-learn-from

Can a third political party in America ever work? Elon Musk thinks so. But according to Michael Maslansky (who worked for one of the most successful third parties ever: remember Ross Perot?), building a third party is one of the hardest jobs in politics… and making it work starts with the right language. In this piece for FoxNews.com, Michael shares how Musk’s idea for an “America Party” is a case study in how NOT to build trust through language. 

The right words can electrify a movement. The wrong message can kill even the best idea. If your language doesn’t connect with people in a way that’s clear, relatable, and believable… you’ve already lost. If you’re struggling with finding the right language to connect with your most important audiences, let’s talk. We can help you make every word matter.