A framework for communicating ESG in a polarized world
Is your company struggling to find a path forward in the face of backlash from the anti-woke right and continued pressure from the left?
We help you find exactly the right language and strategy to communicate with confidence about environmental, social, and governance topics, while minimizing risk to your business and your brand.
ESG IS NOT
THE PROBLEM.
THE LANGUAGE OF ESG IS.
Based on exclusive briefings with more than 1,000 Fortune 500 executives, the message is clear—our approach to communicating about ESG must evolve.
2 out of 3 voters and investors want companies to stay out of political debates
1 out of 2 voters say they’ve stopped doing business with a company for supporting a “political agenda they disagree with”
But 75% of voters believe companies “have a responsibility, beyond serving shareholders, to make a positive impact on the world” — and nearly 70% believe that “responsible businesses” are more likely to succeed financially
ESG doesn’t have to be political. But much of the language used by companies today is creating the risk of controversy. We show you how your company can navigate the politics of ESG and minimize risk when communicating about these critical topics.
THE RESPONSIBLE BUSINESS
COMMUNICATION PLAYBOOK
In this playbook, you’ll learn:
Why the biggest problem with ESG is how it’s framed
How to identify the language of “forced morality” that’s alienating half the population and creating risk for companies
How to reframe the conversation around ESG in language that resonates with both Republicans and Democrats
How the principles of “REAL. BRAND. VALUE.” can help you communicate with confidence on many of the most challenging topics
Want help navigating
the new world of Responsible Business?
ADDITIONAL
RESOURCES
Explore more on responsible business with these resources: