Tag Archives: age of rage

Do hyperscalers understand the severity of the data center challenge? They better figure it out. Fast.

July 7, 2026

For years, hyperscalers built data centers confidently and quietly, assuming it was infrastructure and communities would understand and value the jobs and tax revenue. Not any more. That assumption has collapsed, as data centers became targets and opposition hardened from local resistance into electoral momentum and political liability. According to Michael Maslansky in this provocative piece, this moment is a perfect storm of three converging challenges: Anxiety over AI in the midst of an affordability crisis in the larger context of an age of rage, where mistrust of companies has never been greater. The stakes have never been higher for these companies, and Michael offers a three-step path forward for them to meet the moment.

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Three Seismic Shifts in Consumer Expectations—and How Your Business Can Survive the Age of Rage 

October 28, 2025

There are moments in history when the ground beneath us moves and everyone feels it. Today, we’re living through one of those moments. Outrage is everywhere. It’s not just on the news or in your social feeds. It’s on the checkout line. It’s at the customer service desk. People aren’t simply disappointed. They’re angry. And the target of that anger is no longer just politicians or Wall Street “fat cats.” It’s any company, in any industry, that fails to measure up to a new, higher standard: fairness. Our latest research reveals three seismic shifts you need to know about what Americans expect from the companies they do business with.

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It’s not fair: how ‘sludge’ and ‘enshittification’ are fueling rage against big business

September 23, 2025

Consumer rage is surging. Customers feel betrayed–and people are reaching a breaking point. Across the country, once-trusted brands are raising prices, shrinking products, and making customer service harder to access. Playing short-term games with customer trust is a dangerous gamble. Michael Maslansky shares three principles to help companies do better by treating customers fairly.

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