Tag Archives: communications

The Art & Science Behind Language that Works

March 6, 2026

What if your communication strategy was less about intuition and more about evidence? At maslansky + partners, our linguists treat language the way scientists treat any phenomenon: we look for patterns, form hypotheses, and test them rigorously.

In this thought piece, Kat Starcevic and Alannah Connolly explore how combining linguistic rigor with real-world communication challenges—from healthcare to genomics—transforms the way organizations build trust, bridge gaps, and move audiences to action. Because when you approach language as both an art and a science, something magical happens.

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The New Language of “Healthy”

January 15, 2026

For decades, “healthy” was one of the most powerful words in food. It sat proudly on cereal boxes, snack packs, and frozen meals. But under the Make America Healthy Again (MAHA) movement, “healthy” is suddenly a liability. And the brands who don’t evolve their language are already paying for it in lawsuits, recalls, and reputational damage. m+p Senior Vice President Jason Martuscello shares why Language Strategy matters now more than ever.

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5 Steps to Navigate Synthetic Research

November 24, 2025

Synthetic research isn’t magic. It’s not snake oil, either. It’s a tool that can deliver insights faster, more affordably, and with audiences that were previously out of reach. But like any tool, it works best when you know how and when to use it. The research projects that will win aren’t the ones that blindly adopt AI research or stubbornly avoid it. They’re the ones that ask the right questions first.

Before you commit to synthetic research – or write it off entirely – here are five steps that will help you be successful.

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How Democrats beat the GOP across the country

November 11, 2025

Democrats had some big wins nationwide this past Election Day. While Democrats understood what resonated with voters this year, Republicans are facing challenges similar to what cost Democrats so dearly in the recent past. Lee Carter says it all centered around one big issue–and one resounding message: AFFORDABLITY.

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Lee Carter on why New Yorkers voted for a socialist

November 6, 2025

Mamdani didn’t win because New York suddenly fell in love with socialism. He won because he captured something every politician should be listening to right now: a deep frustration that the system doesn’t feel fair anymore. Lee Carter shares thoughtful, timely analysis about why Mamdani won in this opinion piece for FoxNews.com.

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Lee Carter on the effect of labeling the opposition: Opinion piece on Foxnews.com

October 30, 2025

Every few election cycles, America rediscovers an old political pastime: name-calling dressed up as moral clarity. This year’s favorite epithet is “socialist.” But when we label something, we often fail to see what’s really resonating. Republicans warned Barack Obama was a socialist. He won twice. In 2016 and 2024, Democrats branded Donald Trump a fascist. He still won. The pattern is clear: moral name-calling doesn’t persuade. It polarizes. It makes us feel righteous but sound out of touch. In this thought-provoking opinion piece for FoxNews.com, Lee Carter suggests that when everything becomes an “-ism,” we stop listening for the “why.”

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Three Seismic Shifts in Consumer Expectations—and How Your Business Can Survive the Age of Rage 

October 28, 2025

There are moments in history when the ground beneath us moves and everyone feels it. Today, we’re living through one of those moments. Outrage is everywhere. It’s not just on the news or in your social feeds. It’s on the checkout line. It’s at the customer service desk. People aren’t simply disappointed. They’re angry. And the target of that anger is no longer just politicians or Wall Street “fat cats.” It’s any company, in any industry, that fails to measure up to a new, higher standard: fairness. Our latest research reveals three seismic shifts you need to know about what Americans expect from the companies they do business with.

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