Tag Archives: corporate comms

Five Corporate Communication Strategies that Won’t Work in 2025

March 3, 2025
blue box with white text saying, Five Corporate Communication Strategies that won't Work in 2025

Change and disruption are the name of the game, whether it’s coming from the new administration or from forces on the other side rallying against big business and capitalism. In this thought piece by President and Partner Lee Carter, she outlines five approaches that are no longer effective and offers guidance on how to communicate successfully in this evolving environment.

Continue reading →

The Real Cost of Corporate Speak

March 14, 2024

In this episode of Hearsay, Michael Maslansky, Lee Carter, and Ben Feller explore different moments of crisis and share their insights on what the challenges of corporate speak are, what it cost corporations that do nothing, and the different solutions to manage a crisis.

Continue reading →

2021’s Language Strategy Trends

December 22, 2021

Our job is to help companies track the changes in perception of their messages and make essential shifts to their communication strategy to keep up. Here are a few of the biggest trends we helped clients navigate this year.

Continue reading →