Tag Archives: elon musk

Why Elon Musk’s America Party is failing at effective political messaging.

July 15, 2025

Can a third political party in America ever work? Elon Musk thinks so. But according to Michael Maslansky (who worked for one of the most successful third parties ever: remember Ross Perot?), building a third party is one of the hardest jobs in politics… and making it work starts with the right language. In this piece for FoxNews.com, Michael shares how Musk’s idea for an “America Party” is a case study in how NOT to build trust through language.

Continue reading

Top Language Moments of 2022

December 21, 2022

From politics to pop culture, language played a significant role in shaping the events of 2022 – and how people perceived them. Here are the top language moments of the year, as selected by maslansky + partners.

Continue reading